College recreation

Universities with competitive sports programs and dynamic fitness centers find that they recruit more students, increase wellness and boost campus diversity. The highly social exercise environments also produce new possibilities for collaboration between scholars. With the assistance of Life Fitness and Hammer Strength, you'll find that owning the best equipment in the world will help you build the best student body.

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what we deliver


Premier Product and Student Engagement

College lifestyles create extreme commitments  among them athletics, academics, activities, and the arts. With such busy schedules, only premiere equipment can truly engage students and get them to the gym on a consistent basis. When your students see our Elevation Series cardio machines, our Hammer Strength benches and racks, our group training-focused SYNRGY360, and our Insignia Series selectorized machines, the positive reaction will be unanimous, and the facility will become a crucial hub that boosts on-campus culture, community and commitment.



360 Degree
Facility Management

LFconnect is the leading cloud technology for universities looking to create the ultimate customized management and workout experience. With LFconnect and our Discover Tablet Consoles, you can monitor product usage statistics, create school logos and campus-wide workouts, and even initiate fundraising and donations all with the click of a button.  

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how we deliver


Recruitment Success

In the highly-competitive field of university recruitment, a school's fitness center can be a make-or-break factor in attracting students. In fact, studies have found that 30% of prospective students make their decision to attend based on a school's recreation and fitness facilities. As a scheduled stop on campus tours, the need to differentiate your school from the competition cannot be underestimated. Life Fitness will get you there.

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Pictured: Princeton University, Stephens Fitness Center


Life Fitness Journey

Your facility design strategy must be open and user-friendly in order to convince students that you offer the health and wellness solutions to earn their commitment. Our Answer: Life Fitness Journey. With our help, your facility will be improved in targeted areas such as environment, progression, variety and social interaction. Life Fitness Journey helps attract students to your facility, and its effectiveness keeps them coming back for more.

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green To go

Life Fitness equipment aligns itself with campus-wide environmental initiatives from the ground up. Our Elevation Series cross-trainers and exercise bikes are partially powered by the exerciser, which reduces electrical draw by 75%. Furthermore, many of our cardio machines have entertainment systems, smartphone docks and LCD screens that are charged by the proplusion of the equipment. 

To further illustrate your university's commitment to a greener environment, Life Fitness provides "Green to Go" certifications for those who go above and beyond with eco-friendly exercise equipment.

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Help is One Click Away

Life Fitness helps you create a facility that caters to every aspect of your university's success. Our national network provides pre-sale and post-sale care, renowned technical support and a 24-hour online part ordering store. In the United States alone, we have 26 dedicated technical support representatives. Helping your students live healthier lives is our priority, and with so much expertise at your disposal, we're positive they will get there. 

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