Member Retention Mistake #2: Mis-Targeting

Younger adults may seem like easy targets, but millenials and gen-Xers often view joining a health club as a short-term investment. Only 37% of 16-24 year olds stay members for more than two years. 

So what’s the sweet spot? 45+ members.

They remain members 2x longer and their household net worth is more than 10x greater than the under-45 crowd. Not only do they have more leisure time, but they also have the greatest need for exercise.

Want three retention pointers for targeting the over-45’s? Download the e-book, “The 10 Worst Mistakes Made by Gyms & Fitness Centers,” to get the strategies. 

_{NOTE: For list of research references, please download the full version of the e-book.}

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Want to learn about fitness facility management? Find out why member retention is important and how to avoid operation oversight mistakes.