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Rediscover What Matters


We’ve been fiercely committed to real results and meaningful innovations based on scientific insight and the tireless pursuit of fitness perfection.

Member Retention Mistake #2: Mis-Targeting

Younger adults may seem like easy targets, but millenials and gen-Xers often view joining a health club as a short-term investment. Only 37% of 16-24 year olds stay members for more than two years. 

So what’s the sweet spot? 45+ members.

They remain members 2x longer and their household net worth is more than 10x greater than the under-45 crowd. Not only do they have more leisure time, but they also have the greatest need for exercise.

Want three retention pointers for targeting the over-45’s? Download the e-book, “The 10 Worst Mistakes Made by Gyms & Fitness Centers,” to get the strategies. 

NOTE: For list of research references, please download the full version of the e-book.

Download "The 10 Worst Mistakes Fitness Centers Make"
Do you know why your members are leaving? Learn how to avoid these common and costly mistakes. Get the strategies you need for success now. 

Download the Free E-Book →

Want to learn about fitness facility management? Find out why member retention is important and how to avoid operation oversight mistakes.