Life Fitness Debuts New Premium Performance Group Cycling Bike at IHRSA

SCHILLER PARK, Ill., March 13, 2012 – Life Fitness, a global leader in fitness equipment manufacturing and makers of the first computerized exercise bike, will debut a new premium performance group cycling bike on March 15th at IHRSA, the world’s largest fitness trade show. With a cutting-edge design, optional cycling computer and magnetic brake and lever, the Lifecycle GX is the most accommodating choice for trainers and exercisers.

“Group cycling is one of the popular fitness activities today,” said Dan Wille, vice president of global marketing and product development for Life Fitness. “We’re excited to continue the legacy Life Fitness established as the pioneer of the stationary bike with a best-in-class group cycling bike that we know both club owners and riders alike will love.”

IHRSA attendees can test-drive the sleek, new high-end bike by participating in a 30-minute group fitness class during the show. Life Fitness trainers will host classes on Friday, March 16 at 6:45 a.m., 7:15a.m. and 1:30 p.m. To register for a Lifecycle GX class, visit www.lifefitness.com/2012ihrsa.  Space is limited.

The Lifecycle GX’s rear flywheel design sets it apart from competitors and also provides protection from sweat. The bike’s zinc oxide coated frame and plastic shrouds also shield sensitive product components from moisture.

An optional computer provides sophisticated feedback to bike users, including speed, distance, resistance level, cadence, calories, time, heart rate and percentage of max heart rate – great for instructors looking to implement new and innovative classes. It mounts between the handlebars in an optimal viewing position.

The bike offers a wide adjustment range and is built for a variety of user types to experience the most comfortable and ergonomically correct ride.

Micro fore and aft adjustments allow users to perfectly and easily position their seat and handlebar in the most comfortable knee-over-pedal position for their height and body type, while pop/pin vertical adjustments in increments of 15 millimeters allow users to find the correct height relative to pedal crank.

An ergonomic seat provides a comfortable solution for expert and novice riders alike, and its cut-out feature provides extra relief and more airflow. Ergonomic handlebars offer comfortable wrist angles, while an aero-bar allows riders to stretch out in a comfortable sprint position. Dual water bottle holders provide easy access to beverages or music players. Aluminum seat and handlebar adjustments are lighter and easier for the user to lift.

Dual-sided SPD pedals provide a hard surface for users with soft sole shoes and a standard SPD pedal clip for users with cycling shoes.

Molded urethane platforms on the rear stabilizer allow users to properly stretch their calf muscles, and an extended base offers a large surface area for hamstring stretches.

A unique, incremental brake lever allows users to gauge their resistance and make it repeatable, especially when paired with the optional cycling computer that provides resistance level. The lever also allows for a true starting resistance, which is difficult to judge on standard bikes. The brake lever moves with the handlebar height adjustment.  Magnetic brakes provide a maintenance-free system that does not require replacing, compared to a traditional friction brake. A belt drive system provides a smoother ride and less maintenance compared to a chain mechanism, and a narrower, 170-millimeter q-factor offers an ergonomically correct pedaling-stroke.

Introduced more than 40 years ago as the first computerized stationary bicycle, the Lifecycle Exercise Bike has reinvented itself over the years to remain an icon of fitness. Designed by a California scientist, but truly introduced to the fitness world by Life Fitness co-founder Augie Nieto, the Lifecycle Exercise Bike spawned a boom in cardiovascular fitness in the early 1980s and has been an exercise staple in health clubs and homes ever since.

The Lifecycle GX will be on display at IHRSA, March 15 and 16, 2012 at the Life Fitness Booth #2001. For more information about Life Fitness, visit www.lifefitness.com/2012ihrsa.

[Editor’s note: To obtain an image to accompany this story, contact Lauren Kamm at lauren.kamm@lifefitness.com]

About Life Fitness

Life Fitness is the global leader in fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation