SCHILLER PARK, Ill., September 20, 2012– Life Fitness, global leader in commercial fitness equipment manufacturing, announced the release of an open API (Application Programming Interface), making it the first fitness equipment-maker to open its product platform. This new access for developers, called LFopen, enables third-parties, including fitness facilities, to create unique, new applications that work directly with Life Fitness equipment.
“Opening our API enables us to keep doing what we do best – developing first-class exercise equipment – while unleashing new, creative minds to come up with fresh ways to engage and motivate exercisers.” said Chris Clawson, president, Life Fitness. “The Life Fitness open platform products will enable developers and our customers to create fitness solutions specific to their exercisers and will allow for endless possibilities.
Establishing a link between an exerciser’s digital life and the workout experience, LFopen will provide developers with access to future Life Fitness equipment software technology and the ability to customize apps leveraging workout presets, workout results, real time monitoring and more. Facility owners and managers can take advantage of open platform products to create customer-branded solutions and offer exercisers the most up-to-date content and entertainment to improve the workout experience.
A sample of the potential LFopen benefits include:
“There are upwards of 20,000 health and fitness apps currently available, with the average, successful app reaching 10 million users or more,” added Clawson. “We’re excited to harness all of this creativity to engage and motivate exercisers.”
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).
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