First Life Fitness-Branded Store in U.S. Territory
SCHILLER PARK, Ill., July 19, 2011 – Life Fitness, recognized as the global leader in the fitness industry, announces the opening of a company-branded store in San Juan, Puerto Rico, the first Life Fitness branded store in U.S. territory. Located in the affluent Caparra Area, the store showcases a full-line of Life Fitness cardio and strength equipment for both commercial and home use.
“The fitness market in the Caribbean has shown significant potential and presents growing opportunity for Life Fitness and our dealer partners,” said Tim McCarthy, vice president, Americas Business Unit. “Having a business operation and Life Fitness store in Puerto Rico, the center of the Caribbean Islands business, will ensure that we can offer the best customer support in the region, and supports the continuation of our strategy in Latin America.”
The store is owned and operated by Fitness for Life, the exclusive Life Fitness dealer in Puerto Rico and the Caribbean Islands (excluding the Dominican Republic) for commercial and consumer products. The store will also serve as the commercial operations headquarters for the Caribbean.
Life Fitness has held a presence in Latin America since the late 1980’s with 38 Life Fitness-branded stores currently in Latin America, but this is the first of its kind in U.S. territory to sell Life Fitness equipment exclusively. The store features a design that is inviting and approachable, with products positioned to encourage customer trial. Product delivery and installation is handled by a professionally trained crew and product consultants staff the store to answer and guide customer questions.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).
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