SCHILLER PARK, Ill., January 8, 2013 – Life Fitness is elevating heart rates at the Consumer Electronics Show (CES) with the introduction of two apps featuring integration into LFopen, Life Fitness’ open API (Application Programming Interface). Each app will work seamlessly with Life Fitness equipment and allow exercisers to enhance their workout experience using their mobile devices.
“Our users want the ability to customize their workouts and create unique experiences that engage and motivate them. With our new open platform products, we are giving consumers the tools they need to enhance their fitness routines by integrating personal technology,” said Chris Clawson, president, Life Fitness. “LFopen puts Life Fitness at the frontier of fitness technology and working with these influential fitness app developers allows us to bring Life Fitness equipment to its full potential.”
Life Fitness is the first fitness equipment manufacturer to open portions of its product platform, allowing developers access so third-parties, including fitness facilities, can create applications that work directly with Life Fitness equipment.
The two new apps will allow exercisers to use their mobile devices to automatically log workout statistics such as time, distance and calories burned when their device is connected to Life Fitness equipment, eliminating the need for manual entry. The two apps introducing Life Fitness integration at CES are:
The runtastic app is designed to help exercisers track their sports activities and connect with friends who are also using the app. Users can then create profiles on runtastic.com to cheer friends on, share photos, keep track of exercise stats, log run or biking routes and more. runtastic’s integration with Life Fitness and new fitness hardware offerings will be on display at the runtastic booth, South Hall 26508.
About Wahoo Fitness
Wahoo Fitness is a running and cycling app that tracks fitness data from Wahoo sensor products like the Wahoo Run/Gym Pack, Blue HR Strap, Balance iPhone-powered Scale and KICKR PowerTrainer. With Life Fitness integration, Wahoo Fitness users will be able to track data from their indoor cardio workouts, in addition to their outdoor workouts. The Wahoo Fitness app for Life Fitness will be on display at the Wahoo Fitness booth, South Hall 26525.
Both apps will be on display and available for testing in each respective booth on a Life Fitness Elevation Series Discover SE treadmill. Their integration with LFopen will be released following CES and will be available via an app update on users’ mobile devices.
For more information about LFopen, the Elevation Series Discover SE treadmill and Life Fitness, visit www.lifefitness.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).
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