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Notice of Rights for California Consumers

Last Updated: April 30, 2021

California Consumer Privacy Act

This Notice supplements our Privacy Policy to provide additional information under the California Consumer Privacy Act of 2018, as amended, and other California consumer protection laws. This section applies only to consumers who reside in the State of California. This section does not apply to Life Fitness personnel or to California residents whose information we obtain in business to business interactions.

Notice at Collection of Personal Information

The personal information we collect about consumers and the business or commercial purposes for which it will be used is described in these sections of our Privacy Policy:

PERSONAL INFORMATION WE COLLECT

PURPOSES AND LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

PERSONAL INFORMATION WE SHARE

The chart below summarizes the categories and specific pieces of information Life Fitness may have obtained about you during the past twelve (12) months, depending on the nature and scope of our interactions with you.

Categories of Personal Information Collected in Past 12 Months


Specific Pieces of Personal Information Collected in the Past 12 Months

Personal identifiers

  • Name, postal address, email address, and telephone number, if provided by customer or available from public or commercial sources, gender.
  • User name and password for Life Fitness online or Halo account.
  • Internet protocol address; mobile device identifier.

Consumer information

Credit/debit card information if provided to complete a transaction.

Financial information

Commercial information

Transaction history with Life Fitness and affiliates for products and services purchased.

Credit reports if providing financing for purchase

Fitness and exercise information

Exercise goals, results and sessions, physical condition such as age, weight, height, VO2Max, flexibility and strength

Biometric information


Recordings of voicemails

Recordings of customer service calls

Internet and other electronic network activity

Forms completed online; browsing history, search history

Interactions with the Sites, Halo application, and advertisements.

Electronic communications (e-mail)

Posts on online forums

Geolocation data

Precise geolocation is collected with your consent in order to provide certain products and services you request. General location information may be derived from IP addresses and mobile device data.

Customer or household profile information

Profile of customer preferences, needs, and interests; geographic location; budget; family composition and age ranges.


Right to Know about Personal Information We Collect, Disclose, or Sell

California consumers have the right to request any of the following information regarding personal information collected by Life Fitness about the consumer or the consumer’s household during the last twelve (12) months (“Right to Know”):

1.    The categories of personal information we collected.

2.    The categories of sources from which the personal information is collected.

3.    The business or commercial purpose for collecting or selling personal information.

4.    For personal information sold or exchanged for value with a third party: categories of personal information and categories of third parties.

5.    For personal information disclosed to a third party for a business purpose: categories of personal information; and categories of third parties.

6.    The specific pieces of personal information collected about you (except for very sensitive personally identifiable information, which we will describe but not transmit).

The process by which we verify and respond to your requests is explained below under “How to Make a Verifiable California Consumer Request” and “How We Will Respond to a California Consumer Request.” You may submit a Right to Know request here.

Right to Deletion of Personal Information

California consumers have the right to request that a business delete any personal information about the consumer which a business has collected from the consumer, subject to a range of exclusions permitted by law (“Right to Delete”). For example, business is not required to delete personal information if it is necessary to complete a transaction, is reasonably used for an ongoing business relationship, or is used internally in a lawful manner that is compatible with the context in which the consumer provided the information.

Once we receive and verify your request, we will separately confirm your request and follow appropriate procedures to verify the identity and authority of the person submitting the request. If the Right to Delete request is confirmed and verified, we will delete (and direct our service providers to delete) the requested personal information from our records, unless an exclusion applies. If we are unable to fulfill all or part of your request, we will let you know why (for example, if we have a permitted reason to retain certain information if the identity of the requesting person cannot be verified).

The process by which we verify and respond to your requests is explained below under “How to Make a Verifiable California Consumer Request” and “How We Will Respond to a California Consumer Request.” You may submit a Right to Delete request here.

No Sales of Personal Information

California consumers have the right to direct a business not to sell their personal information to others. In the preceding twelve months, Life Fitness has not made sales of personal information for monetary or other consideration and has no present plans to do so. We share personal information with third parties for the purposes described in the section of this Privacy Policy titled, "PERSONAL INFORMATION WE SHARE."

Designating an Authorized Agent

California consumers may designate an authorized agent to act on their behalf to submit a Right to Know or Right to Delete request, or (if applicable) a request to opt-out from the sale of their Personal Information. An authorized agent may be a natural person or a business entity registered with the Secretary of State. An authorized agent must also submit to the Life Fitness written proof of their authorization to act on the consumer’s behalf.

How to Make a Verifiable California Consumer Request

California consumers may submit a request to exercise any of their rights described above using any of the following methods:

By phone:    1-800-735-3867

Online webform: Click here

By email:    privacy@lifefitness.com

By postal mail:    9525 Bryn Mawr Avenue
Rosemont, IL 60018

Please note that in order for us to verify certain requests (including verification of your identity, California residency, and – for requests made on behalf of someone else – your relationship with the individual on whose behalf the request is being made), you may be required to confirm information that we have on file for you; including email address, phone number, full name, address and other personal information. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed.

How We Will Respond to a California Consumer Request

We will confirm receipt of your Right to Know or Right to Delete request within ten (10) business days and may request additional information necessary to verify that you are permitted to make the request. We will respond to any verifiable consumer request within forty-five (45) calendar days of receiving it, subject to delays and exclusions permitted by law. If we require more time to respond, we will let you know the reason why and the extension period in writing. If you have a password-protected online account with us, we will respond via that account. If you do not have an online account, we will use the email address or U.S. Postal address you provided to us when making the request.

For a Right to Know request, our response will cover the twelve (12) month period preceding our receipt of the request. If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Protection from Discrimination for Exercising California Consumer Rights

California consumers have a right not to receive discriminatory treatment by the business for exercising the privacy rights conferred by the California Consumer Privacy Act. As such, we will not discriminate against a California consumer for exercising any of the rights described in this section. This means that except as legally permitted we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Financial Incentive Programs

We are permitted to offer certain financial or service incentives to encourage consumers to provide certain personal information. If we offer a financial or service benefit program to you, we will provide a written description of the material terms of the program to you in a written Notice of Financial Incentive, and you will only be enrolled as a participant if you affirmatively opt-in to the program. You may revoke your opt-in consent at any time. The Notice of Financial Incentive will explain the process for opting-in to participate and withdrawing from the program (opting-out) in.

California “Shine the Light” Law

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes within the immediately preceding calendar year. We will provide you with a list of the categories of personal information disclosed and a list of the names and addresses of the third parties. To make such a request, please send an email including evidence of residency in California to privacy@lifefitness.com.

Rights of California Residents Under Age 18

Some of the Sites provide the opportunity for you to publicly post content. If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to privacy@lifefitness.com. Please include evidence of residency in California, and age of requester.