We're Life Fitness for a Reason

Helping people live healthier lives is what we do, and the devotion to that goal starts with our employees.

Life Fitness is the global leader of the fitness industry. Our commercial, professional and home fitness products have a reputation for being durable, reliable and on the cutting edge of both technology and design. We’re proud of our nearly five decades of experience and our history as a fitness industry pioneer, but there’s more to it than that.

The culture at Life Fitness revolves around what our products stand for—active and healthy living. Gym bags are just as common as coffee mugs at our global headquarters outside of Chicago, and at our nine other offices worldwide. Our product showrooms double as employee gyms. Group workouts are a staple of the lunch hour.

The best way to know everything we can about our fitness products is to use them. Promoting a healthy lifestyle is easier if we practice what we preach. 


AboutUs-Hotel.pngOur mission for facility owners and managers is to offer a wide range of fitness solutions, customizable options and technological advancements that make their workout spaces stand out and their businesses thrive. We know that each facility has unique goals and we provide the tools to reach them.



Our duty to exercisers, whether novices or workout veterans, is to give them the choices they need to improve their lives. Choices on how they want to workout, choices that make fitness engaging and exciting. When users enjoy the workout experience they get better results.


Products and Solutions


At Life Fitness, product development is done with both the facility owner and exerciser in mind. We improve so that they can improve. Over the past four decades our product offering has developed and expanded exponentially. 

The Life Fitness cardio product line includes treadmills, exercise bikes, elliptical cross-trainers, summit trainers and stairclimbers.

The Life Fitness strength catalog features selectorized, plate-loaded, and circuit series equipment. Our Hammer Strength brand is trusted by elite athletes around the world and those who want to train like one.

We have redefined small group training with the creation of SYNRGY360 and refined group training with the Lifecycle GX Group Exercise Bike.

And, Life Fitness isn’t just about fitness hardware. By creating state-of-the-art technology solutions, we’ve provided users with the choice to engage and connect with their fitness equipment in ways that would never have been dreamed of 40 years ago.

Over the last decade we’ve developed the Life Fitness Journey to help facilities differentiate themselves. Attention to the Journey pillars of variety, social interaction, progression and environment and a well-crafted mix of people, spaces and equipment create a facility that is inviting to new and current members.

A History of Innovation

More than 40 years ago Life Fitness created the Lifecycle, the first piece of electronic fitness equipment. The Lifecycle was a game changer. It was the first in a long line of products fueled by the Life Fitness commitment to forward thinking and innovation.

It’s the goal of Life Fitness to combine extensive biomechanical research, thorough testing, and attention to great design and cutting-edge technology to create the world’s best exercise equipment.


Want to learn more? 

Augies Quest: Commit to the Cause

Since 2006, Augie's Quest has raised almost $40 million in their fight against ALS, and Life Fitness is a proud supporter of the cause. 

As a global leader in the fitness industry, Life Fitness takes on the responsibility to give back to our community and honor our company co-founder through an alliance with Augie's Quest.