Life Fitness Promotes Andrew Mahadevan to Chief Commercial Officer
Life Fitness Announces Promotion of Andrew Mahadevan to
Chief Commercial Officer to Lead Continued Growth
Chief Commercial Officer to Lead Continued Growth
ROSEMONT, ILLINOIS, March 1, 2024– Life Fitness, the global leader in commercial fitness equipment, is pleased to announce the promotion of Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective April 1. Mr. Mahadevan’s announcement follows the retirement of Frank van de Ven, current Chief Commercial Officer.
Since joining Life Fitness in 2015, Mr. Mahadevan has held various leadership roles across the Americas and Asia Pacific, overseeing key accounts and distribution businesses. He has led Life Fitness’ Asia Pacific region as Vice President & Managing Director since 2019.
Jim Pisani, Chief Executive Officer of Life Fitness, said, "Andrew has a proven track record of delivering exceptional value to our customers. He has extensive experience building high-performing teams, strengthening key customer partnerships across diverse end markets, and expanding Life Fitness’ presence in high growth, emerging markets. Andrew will continue building on our industry-leading reputation for providing quality products and excellent service levels to our customers."
Since joining Life Fitness in 1996, Frank van de Ven has played an integral role in expanding the company’s global business in EMEA and Asia Pacific as Vice President of International Sales. In 2022, he was named Chief Commercial Officer and extended his responsibilities to include global sales and marketing.
Mr. Pisani continued, “Within Life Fitness and throughout the fitness industry, Frank is well known as a leader and coach. We express our gratitude to Frank for his leadership, energy, and passion, as well as his invaluable contributions to Life Fitness.”
Life Fitness will honor Mr. van de Ven for his leadership and service at the company’s booth at IHRSA 2024 on March 7.
Life Fitness:
Media Contact: Rekha S. Rao
Email: rekha.rao@lifefitness.com
________________________________________
About Life Fitness / Hammer Strength
Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands.
Life Fitness is synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency.
Hammer Strength stands as a testament to raw power and durability. Renowned for its line of plate loaded equipment, Hammer Strength dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide.
By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers.
For more information, visit www.lifefitness.com.