Life Fitness / Hammer Strength Showcases Latest Fitness Innovations at CMAA Club Business Expo
ANAHEIM, Calif., Feb. 18, 2026 — Life Fitness / Hammer Strength will exhibit at the Club Business Expo, hosted by the Club Management Association of America (CMAA), February 19–20, 2026, at the Anaheim Convention Center in Anaheim, California. The two-day expo is part of CMAA’s annual world conference.
In Booth #429, Life Fitness / Hammer Strength will showcase its latest cardio and strength solutions, including the Symbio Runner®, Symbio SwitchCycle®, Hammer Strength® strength equipment, and the new Universal Cable. Attendees are invited to experience hands-on product demonstrations and connect with experts for guidance on designing premium, high-impact fitness spaces.
Life Fitness / Hammer Strength is also sponsoring the ClubLove 5K, a longstanding CMAA conference tradition that supports scholarships and grants through The Club Foundation. The event takes place Thursday, February 19, from 6:00 to 7:15 a.m., beginning at the Marriott and running through the streets of Anaheim. As part of the sponsorship, Life Fitness / Hammer Strength is providing branded race medals for participants.
Club Business Expo is part of the CMAA’s World Conference, five-day experience that combines education, peer connection, and career development programming, drawing thousands of attendees and representing more than 1,100 clubs worldwide.
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About Life Fitness / Hammer Strength
Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log more than one million workouts on the company’s connected fitness equipment — proving daily that Life Fitness / Hammer Strength is the world’s workout partner of choice. Headquartered outside Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. For more information, visit www.lifefitness.com.
Media Contact:
Rekha S. Rao
rekha.rao@lifefitness.com
In Booth #429, Life Fitness / Hammer Strength will showcase its latest cardio and strength solutions, including the Symbio Runner®, Symbio SwitchCycle®, Hammer Strength® strength equipment, and the new Universal Cable. Attendees are invited to experience hands-on product demonstrations and connect with experts for guidance on designing premium, high-impact fitness spaces.
Life Fitness / Hammer Strength is also sponsoring the ClubLove 5K, a longstanding CMAA conference tradition that supports scholarships and grants through The Club Foundation. The event takes place Thursday, February 19, from 6:00 to 7:15 a.m., beginning at the Marriott and running through the streets of Anaheim. As part of the sponsorship, Life Fitness / Hammer Strength is providing branded race medals for participants.
Club Business Expo is part of the CMAA’s World Conference, five-day experience that combines education, peer connection, and career development programming, drawing thousands of attendees and representing more than 1,100 clubs worldwide.
###
About Life Fitness / Hammer Strength
Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log more than one million workouts on the company’s connected fitness equipment — proving daily that Life Fitness / Hammer Strength is the world’s workout partner of choice. Headquartered outside Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. For more information, visit www.lifefitness.com.
Media Contact:
Rekha S. Rao
rekha.rao@lifefitness.com