Wellfit Selects Symbio Line

ROSEMONT, ILLINOIS — 14 August 2024 — Wellfit, the leading fitness provider in the Middle East, has selected the SymbioTM cardio product line from Life Fitness for its fourth flagship fitness centre, which will occupy 35,000 square feet in Dubai Marina’s Al Fattan Marine Towers. Symbio represents a first-of-its-kind, ultra-premium cardio experience from Life Fitness, the global leader in commercial fitness equipment.

“Wellfit is delighted to partner with Life Fitness to be the first fitness centre in the Middle East to offer the Symbio product series when we open our Dubai Marina location later this year. This centre will offer an exclusive experience for our members, and we believe that Symbio will enhance that experience,” said Gareth Jones, COO, Wellfit. “Life Fitness has a rich history of innovation in the fitness industry, and by working with them, we will bring the latest innovations in fitness to our clients. Thanks to Life Fitness's collaborative approach, we will welcome our members with a state-of-the-art cardio experience; we are excited about how they will interact with the Symbio product series."

The Symbio series consists of the Symbio Runner (treadmill), Symbio Incline Elliptical, Symbio SwitchCycle, and Symbio Recumbent Cycle. Each product in the series integrates body and machine in seamless motion with advanced biomechanics designed to enhance comfort and performance. Symbio products feature beautiful 24-inch SE4 consoles that offer rich, immersive digital experiences, including more than 500 instructor-led workouts and interactive terrains that change resistance and ground firmness in real time – all on-demand and on-console.

In addition to Symbio, Wellfit has selected Life Fitness Integrity + SE4 consoles, Hammer Strength Select selectorized line and Hammer Strength plate-loaded benches and racks.

“In collaboration with our distribution partner in the UAE, Befit, we’re proud to continue  our relationship with Wellfit, and be one of its workout partners of choice as it opens its newest fitness centre in Al Fattan Marine Towers in Dubai,” said Thomas Hoeven, General Manager, EMEA Distributor Business & BLX Direct, Life Fitness. “Our Symbio product line is a perfect complement to the high-end, comprehensive wellness services that Wellfit Marina will offer its members.. The Symbio series is truly fitness reimagined. Each product is a dynamic fusion of engaging personalisation, advanced biomechanics and meticulous, purposeful design – offering Wellfit members the highest standard of design and performance.”

Wellfit Marina is scheduled to open by the end of 2024.

For more information, please contact:

Life Fitness:
Media Contact: [Rekha S. Rao]
Email: [rekha.rao@lifefitness.com]
 
About Life Fitness / Hammer Strength

Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. 

Life Fitness is synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency. 

Hammer Strength stands as a testament to raw power and durability. Renowned for its line of plate loaded equipment, Hammer Strength dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide.
 
By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. 

For more information, visit www.lifefitness.com. 



The Wellfit COO Gareth Jones and Be Fit Channel Manager Gintare (Gina) Kersyte meets with Life Fitness leadership at FIBO 2024.

L to R: Andrew Mahadevan, Chief Commercial Officer, Life Fitness; Steve Newell, Vice President – Global Key Accounts, Life Fitness; Jim Pisani, Chief Executive Officer, Life Fitness; Gareth Jones, Chief Operating Officer, WellFit; Thomas Hoeven, General Manager, EMEA Distributor Business & BLX Direct, Life Fitness; Gintare (Gina) Kersyte, Channel Manager, Be Fit.