HFA (formerly IHRSA) 2025 Fitness Innovation is in our DNA
WHAT'S COMING IN 2025
Hammer Strength Innovations
Rooted in raw, athletic power, Hammer Strength is synonymous with innovation and excellence in strength training. We simplify design and enhance biomechanics, trusted by professional athletes and coaches worldwide. Our versatile equipment ensures athletes achieve their goals with confidence and precision.
- Dynamic Capabilities: Our Racks & Rigs offer unparalleled versatility.
- Versatile Performance: Our Plate Loaded products deliver exceptional performance.
- Innovative Solutions: The Hammer Strength ecosystem is designed to elevate your training experience with the most natural movement on the market.
Hammer Strength Equipment
Interact and learn more about the following Hammer Strength products at HFA
Life Fitness Innovations
Since 1968, Life Fitness has been a pioneer in the fitness industry, constantly pushing boundaries to help exercisers become faster, stronger, and healthier. We influence the future of fitness with a wide range of solutions for all exercise needs. Our innovative technologies, including complimentary Digital Solutions, enhance the overall fitness experience.
- Wide Range of Solutions: Catering to all exercise needs.
- Innovative Technologies: Enhancing the fitness experience with cutting-edge advancements.
- Trusted Partner: Delivering top-tier fitness equipment for commercial gyms, corporate wellness centers, and specialized training facilities.
ICG's 30th Anniversary
This year marks the 30th anniversary of Indoor Cycling Group, celebrating three decades of innovation in group cycling. Since its inception, ICG has led the industry, delivering cutting-edge cycling solutions that inspire fitness enthusiasts worldwide. As we celebrate this milestone, we reflect on our journey and look forward to continuing our legacy of innovation and impact.
Life Fitness Cardio Equipment
Interact and learn more about the following Life Fitness cardio products at HFA
Life Fitness Strength Training Equipment
Interact and learn more about the following Life Fitness strength training products at HFA
HFA 2025 Lease Special
During HFA, take advantage of our exclusive leasing special available for a limited time only.