Meet us at Booth #2917 to explore the next generation of fitness equipment.
Join us at the HFA Show on March 17 & 18 in San Diego to get a first look at our newest advancements across cable systems, plate-loaded strength, and digital solutions. From intelligently designed cables that expand training versatility, to plate-loaded equipment engineered for uncompromising performance, to connected digital tools that enhance programming, engagement, and facility management, our latest innovations are built to help you deliver exceptional member experiences.
Built for Strength, Designed for Results NEW: Plate Loaded Machines
Equipment for exercisers looking to bridge the gap between selectorized equipment and free weights. Simple mechanics create a smooth and reliable defined path of motion and offer effective strength training.
Where Strength Meets Movement NEW: Cables & Functional Strength Training
Create dynamic training spaces with cable and functional strength machines designed for versatility, efficient layouts, and full-body movement that today’s exercisers expect.
Premium Design. Precision Performance. Symbio Cardio Equipment
Purposeful premium design that blends clean forms with precision detailing for a timeless appeal. It's fitness reimagined that ensures unmatched ergonomics, comfort and performance.
Connected Insights for Smarter Facility Performance NEW: Digital Solutions
Transform your operation with digital tools that optimize equipment life, unlock data insights, and elevate exerciser engagement across every training zone.
Life Fitness Connect App Gymshark Swag Giveaway
Visit the Life Fitness / Hammer Strength booth to learn how you can utilize the Life Fitness Connect App and earn EXCLUSIVE Gymshark x Life Fitness / Hammer Strength swag!
Experience More: From Shamrocks to Sweat at HFA
Join us for two exciting events happening during the show:
- Happy Hour - St Patrick's Theme🍀(in-booth): Tuesday, March 17, 5PM-6PM
- Morning Workout (self-led): Wednesday, March 18, 7:00AM-8:30AM