Inspire you members. Inspire your business. Members come back for the workout experience. We help you build one they can't find anywhere else.

You know what keeps members coming back: great equipment they actually want to use. Equipment engineered around how the human body moves — not around what's cheap to build.

That's what we do. Life Fitness / Hammer Strength equipment is built on biomechanics research that powers innovative products and natural movement. When your members feel the difference, they stay longer. They come more often. They recommend you to their friends.

Our business development team partners with health clubs like yours to make it happen — from facility design to financing to ongoing training. We handle the heavy lifting.