YMCA & Life Fitness

Creating stronger communities built for every body!

Our Mission

Life Fitness / Hammer Strength partners with YMCA facilities to create workout spaces that strengthen communities and serve diverse populations. Through data-driven insights, industry-leading service, staff enablement, and ongoing innovation, we help YMCAs create facilities that work for all users. The result is inclusive, engaging environments built for every body.

YMCA PILLARS OF PARTNERSHIP
DATA & INSIGHTS Research and demographic data to plan, project and prepare for expansion and evolution of your fitness experience	SERVICE & SUPPORT Helping you keep your equipment up and running and providing expedited repairs when needed
TRAINING & EDUCATION Education your staff on all aspects of the fitness experience; from new equipment features and strategies to fitness training strategies and implementation	PRODUCT INNOVATION Pushing the boundaries of what fitness equipment is capable of with several new product launches planned

Award Winning Community Impact Award

The Community Impact Awards celebrate the inspiring initiatives YMCA and JCC associations are leading to strengthen health, wellbeing, and fitness in their communities. Explore the 2026 winners and see how associations across the country are creating lasting impact.

SEE OUR 2026 WINNERS

Case Study YMCA of Pierce and Kitsap County

The Pierce and Kitsap County YMCAs have a comprehensive range of amenities and membership benefits designed to support wellness objectives. When the facilities noticed a demand for aligning with current strength trends, they partnered with Life Fitness to perform full refreshes of equipment.

Service & Training Life Fitness Academy

Life Fitness Academy (LFA) helps fitness facilities and teams maximize the value of their equipment through science-driven education, expert training, and programming resources. Delivered by a global network of accredited trainers, LFA provides product education, hands-on training, and continuing education opportunities designed to improve equipment utilization, enhance member experiences, and support business goals.

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YMCA360 Digital Partnership

This partnership is set to enhance the YMCA260 app with the Life Fitness Connect System, a cutting-edge digital solution that will empower members to achieve their fitness goals more effectively than ever before.

"With this integration, YMCAs that use YMCA360 will be able to offer their members a truly integrated app and workout tracking experience. members will have seamless access to their favorite YMCA260 content on console and can more effectively achieve their fitness goals through the workout builder. And best of all, everything will run directly through the YMCA360 app," said Forret Cory, National Segment Manager, YMCA, Life Fitness / Hammer Strength.

Facility Design & Layout Specialists

Space and layout are key components of exercise experiences. Our facility design team works closely with you to co-create an appealing, efficient and energizing space to meet the needs of your exercisers. Go beyond choosing fitness equipment and access expert design knowledge that unlocks the full potential of your facility.

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