YMCA & Life Fitness

Creating stronger communities built for every body!

Our Mission

Life Fitness / Hammer Strength partners with YMCA facilities to create workout spaces that strengthen communities and serve diverse populations. Through data-driven insights, industry-leading service, staff enablement, and ongoing innovation, we help YMCAs create facilities that work for all users. The result is inclusive, engaging environments built for every body.

YMCA PILLARS OF PARTNERSHIP
DATA & INSIGHTS Research and demographic data to plan, project and prepare for expansion and evolution of your fitness experience	SERVICE & SUPPORT Helping you keep your equipment up and running and providing expedited repairs when needed
TRAINING & EDUCATION Education your staff on all aspects of the fitness experience; from new equipment features and strategies to fitness training strategies and implementation	PRODUCT INNOVATION Pushing the boundaries of what fitness equipment is capable of with several new product launches planned

Award Winning Community Impact Award

The Community Impact Awards celebrate the inspiring initiatives YMCA and JCC associations are leading to strengthen health, wellbeing, and fitness in their communities. Explore the 2026 winners and see how associations across the country are creating lasting impact.

SEE OUR 2026 WINNERS

Case Study YMCA of Pierce and Kitsap County

The Pierce and Kitsap County YMCAs have a comprehensive range of amenities and membership benefits designed to support wellness objectives. When the facilities noticed a demand for aligning with current strength trends, they partnered with Life Fitness to perform full refreshes of equipment.

Service & Training Life Fitness Academy

Life Fitness Academy (LFA) helps fitness facilities and teams maximize the value of their equipment through science-driven education, expert training, and programming resources. Delivered by a global network of accredited trainers, LFA provides product education, hands-on training, and continuing education opportunities designed to improve equipment utilization, enhance member experiences, and support business goals.

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YMCA360 Digital Partnership

This partnership is set to enhance the YMCA260 app with the Life Fitness Connect System, a cutting-edge digital solution that will empower members to achieve their fitness goals more effectively than ever before.

"With this integration, YMCAs that use YMCA360 will be able to offer their members a truly integrated app and workout tracking experience. members will have seamless access to their favorite YMCA260 content on console and can more effectively achieve their fitness goals through the workout builder. And best of all, everything will run directly through the YMCA360 app," said Forret Cory, National Segment Manager, YMCA, Life Fitness / Hammer Strength.

Facility Design & Layout Specialists

Space and layout are key components of exercise experiences. Our facility design team works closely with you to co-create an appealing, efficient and energizing space to meet the needs of your exercisers. Go beyond choosing fitness equipment and access expert design knowledge that unlocks the full potential of your facility.

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Product Categories

Universal Cable

Plate Loaded Super Squat Press

Integrity+ Treadmill

SE4 Console

Fresh Perspectives

Blog Coach's Corner: Derek Hansen Smart tech meets human insight. Discover Derek Hansen’s vision for how data and coaching together drive truly personal performance.

Blog Flex Your Market: Samford University Campus recreation is no longer just about treadmills and intramurals. At institutions like Samford University, it’s a strategic pillar supporting student success, mental well-being, and campus culture. Learn more.

Blog Coach's Corner: Women in Strength eNL Strength training is no longer a niche for women. It’s the new standard. Learn more.

Blog Jim Pisani on the Future of Life Fitness & Hammer Strength Life Fitness / Hammer Strength CEO Jim Pisani sat down with us at FIBO to talk brand strategy, the longevity trend reshaping fitness, and why people always come before products.

Blog On-Demand Fitness Content as an Operator Retention Tool: What You Need to Know Your cardio floor is competing with your members' living rooms. See how Life Fitness On Demand+ turns 500+ free on-demand workouts into a proven, measurable gym member retention strategy.

Blog How Hotel Fitness Centers Can Help Travelers Stay Consistent with Strength Training

Discover Strength CEO Luke Carlson travels nearly every week—and never misses a workout. See how dependable treadmills, strength equipment, and smart gym design keep him marathon-ready on the road.

Blog The Future of Fitness Is Personal CEO Jim Pisani breaks down longevity, AI, and community as the four forces redefining fitness's next decade, in Athletech News' Gym of the Future series.

Blog Success Stories: Gold's Gym When Gold’s Gym SoCal set out to open its new Beverly Center flagship in Los Angeles, the goal was to honor the Gold’s Gym legacy while reimagining what the modern fitness experience could be.

Blog Executive Pulse: Inclusive Engineering From predictive AI to product design that meets users where they are, learn what Chief Product Officer, Dan Wille, says about where the industry is heading and what operators should keep an eye on.

Blog Trends & Insights: Digital Strength Integration From metrics that matter to operational insights that scale, digital is finally catching up to performance. Learn how Strength Training demands smarter integration.

Blog Strength Training for Women The "lift heavy or it doesn't count" debate is misleading your female clients. Discover what the research actually says about load, reps, and effort — and what it means for real, lasting results.

Blog What Data Points Matter to a Facility Manager Learn what five key data domains are shaping how leading facilities operate and what you can do as a facility manager to utilize your data.

Blog The Fitness Center as a Booking Driver Learn from Luke Carlson's personal experience as he explores how fitness centers have become meaningful drivers of hotel preference and long-term loyalty.

Blog How to Build Strength Facilities That Serve Every Member Level Understand how age and stage in the lifting journey influence the amenities and services that facility operators should provide for their customers.

Blog In Your Zone: From “Nice-to-Have” to Market Differentiator Discover how fitness centers drive multi-unit housing demand and how upgrading a fitness space transformed a Chicago Lakeshore Drive community.