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Life Fitness Joins Movement Live by Michelob ULTRA as Official Fitness Equipment Partner

ROSEMONT, Ill., May 24, 2021 – Life Fitness is teaming up with Michelob ULTRA to encourage fitness lovers to get back to working out with friends this summer, and to have some fun along the way. As the official fitness equipment partner of Movement Live by Michelob ULTRA, Life Fitness will help inspire fitness lovers to sweat together and encourage a more active lifestyle through invigorating workouts. The perennial Movement Live by Michelob ULTRA program invites exercisers to join virtual and live events with workouts led by top trainers and celebrity guests, followed by happy hour sessions to celebrate all the hard work with refreshing ULTRAs.

Movement Live by Michelob ULTRA workouts will feature a variety of premium cardio and strength training equipment from the Life Fitness, Hammer Strength, and Indoor Cycling Group brands. Select Life Fitness equipment will be available for participants to shop directly during workouts. Additionally, expert Life Fitness Academy trainers will lead a series of on-demand workouts focused on performance training, which will be available on the Movement Live virtual hub.

“We take our mission of inspiring healthier lives seriously, but we also believe that achieving an active, balanced lifestyle should be fun,” said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness. “Joining Movement Live by Michelob ULTRA is the perfect opportunity for us to further our mission by helping more people reach their fitness goals in a fun and social way. We’re incredibly excited to partner with Michelob ULTRA and their brand partners to bring this unique fitness experience to exercisers everywhere with our gym quality equipment.”

Participants who RSVP for workouts will have a chance to win a dream gym home upgrade, courtesy of Michelob ULTRA and partners, Life Fitness, BeaverFit, Optimum Nutrition, and Therabody. The home gym will also be equipped with a custom Michelob ULTRA beer fridge, so exercisers can enjoy a post-workout cold one with friends.

For more information on Movement Live by Michelob ULTRA events and to RSVP, visit: https://www.michelobultramovementlive.com/

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com.