Life Fitness Promotes John Kazik, Head of Brunswick Billiards, to Lead Consumer Sales in the Americas
ROSEMONT, Ill., August 17, 2020 – In its continued effort to deliver world class exercise experiences to fitness professionals and exercisers worldwide, Life Fitness has promoted John Kazik to the role of Vice President, Americas Consumer Sales and Billiards. Kazik will be responsible for enhancing the company’s approach to delivering premium fitness and leisure products and driving continued growth across all consumer channel sales.
In this key role, Kazik will continue to lead the billiards business in addition to overseeing the overall consumer strategy by optimizing the channel mix with dealers and distributors, eCommerce operations, retail and specialty retailers. He will also partner with leaders throughout product development and global sales and marketing to understand direct-to-consumer needs and develop products optimized for target consumer segments.
“John is a 22-year veteran of Life Fitness who has demonstrated great leadership and vision, and we are thrilled to have him lead our consumer sales division in the Americas,” said Chris Clawson, CEO of Life Fitness. “With his long-standing experience at Brunswick Billiards and deep knowledge of our customers, products and channel partners, his leadership will continue to be an important asset to us as we look to reinvigorate our focus on the consumer segment.”
Kazik has been with Life Fitness and Brunswick for over 22 years, holding various leadership roles in finance and general management. Most recently, he served as Vice President, General Manager at Brunswick Billiards overseeing the transformation of the business from a single product category and single distribution channel structure to a multi-product category business selling to an omni-channel environment throughout the world. Kazik is currently based in Bristol, Wisconsin, where Brunswick Billiards is based, and he will work closely with teams at the Life Fitness headquarters in Rosemont, Illinois.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com.