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Building Future Champions

To train and keep athletes at the top of their game requires the very best sports equipment in the business. Life Fitness draws on decades of research to offer you the most advanced on the market.
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Looking to build a solid foundation for your athletes?

Cardio and strength training are key pillars of performance for anyone involved in sport. Our brands, including Hammer Strength, are trusted by elite athletes around the globe to deliver the most durable and rigorously tested sports fitness equipment available. 
Life Fitness consultants are experts in the field, with decades of industry experience. We can help you create cutting-edge facilities – from athletic gyms to college weight rooms – to build champions. 

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Endless equipment possibilities all with efficient movement in mind

Our product lines encompass a complete range of configurable exercise equipment options, durable enough to withstand the most intense workouts and designed with a focus on body movement and proper biomechanics. 

Life Fitness works with you to understand your customers’ needs, helping you to create varied spaces that provide the perfect environment for different training modalities.

Our ongoing education programmes connect our customers with world-class coaches at our clinics, events and training, empowering you to help your members maximise their potential. 

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Your success is our success


By choosing the Life Fitness Family of Brands you get both the best fitness equipment in the world and design and technical support to meet your business needs.
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Facility Design Specialists

Our wide product portfolio allows all gyms to create experiences for every type of exerciser. We help you to maximize the value of your facility space.
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Get Inspired. Find your Gymspiration.

You want to get inspired by the greatest fitness locations worldwide? Check our brand new Lookbook with international showcases that reveal their secret recipe why they choose which equipment for their target group and how they create exceptional training atmospheres and inspiring communities.