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Success Stories

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Success Story

Emma B. Howe YMCA

How do you build a gym floor for every exerciser? The Emma B. Howe YMCA used community data and Life Fitness / Hammer Strength equipment to welcome first-timers and experienced lifters alike.

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Success Story

Warehouse Gym

The Warehouse Gym Emirates Towers brings together premium strength training, creative culture, and social energy in one unmistakably Dubai setting. Together with Life Fitness and Hammer Strength, the club created a training environment that delivers the performance experienced members expect while staying true to the brand's raw industrial identity.

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Success Story

NR Health Club Thetford

NR Health Club Thetford is redefining affordable, premium fitness in Norfolk. Built in partnership with Life Fitness / Hammer Strength, this 24/7 gym pairs serious strength training with the community feel that keeps members coming back.

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Success Story

Anytime Fitness Padua

Italy's first Anytime Fitness fully equipped with Life Fitness / Hammer Strength. See how owner Riccardo Cavallin built a 725 sqm club that sets the training standard.

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Success Story

Rajalakshmi Engineering College

Rajalakshmi Engineering College (REC) is one of the leading engineering institutions in Chennai, focused on academic excellence, student wellness, innovation, and holistic development.

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ON AIR Fitness Valencia Les Arts

Most gyms sell memberships. ON AIR sells an experience. With Hammer Strength plate-loaded floors, a custom-branded Insignia strength line, and the immersive Symbio cardio experience, ON AIR Valencia Les Arts proves that the right equipment partner doesn't just fill a floor — it amplifies a brand.

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Success Story

Barry's

Learn how Life Fitness partnered with Barry's to create custom ICG solutions to elevate a low-impact, high-intensity workout that keeps clients wanting more 

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Success Story

ANYTIME FITNESS Takahama

ANYTIME FITNESS Takahama is Japan’s first OHSTC Black Sign gym, featuring 50+ Hammer Strength machines and a serious training environment for all levels.

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Success Story

Marriott Hotel

Most hotel gyms go unused. The Cologne Marriott's doesn't. After a full rethink in partnership with Life Fitness, their fitness facility has become one of the most talked-about amenities in the building — and according to the General Manager, the most beautiful health and fitness club in the city. Find out what made the difference.

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