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Learn about our brands:
Life Fitness Hammer Strength

Explore the full Equipment Catalog

  • Cardio
    • Treadmills
    • Ellipticals
    • Bikes & Indoor Cycles
    • Arc Trainers
    • Stair Climber & Stepper Machines
    • Rowers
    • Consoles
  • Strength Training
    • Selectorized
    • Plate Loaded
    • Racks, Rigs, & Platforms
    • Cable Machines & Functional Trainers
    • Benches
    • Storage Racks
  • Accessories
    • Dumbbells & Fixed Barbells
    • Barbells & Plates
    • Functional Training Accessories
    • Conditioning Accessories
    • Mobility Accessories
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Life Fitness / Hammer Strength Blog

We believe in inspiring the world to work out—and that starts with empowering the people behind the spaces where fitness happens.

Here, we explore the future of fitness together, from shifting member expectations to breakthrough facility strategies, offering insights to help move your business and community forward.
Showing 55 results

Most Recent Posts

Blog

From Dead Zones to Destination Spaces

Discover how gyms transform dead zones into experiential fitness hubs with social, recovery, and community spaces that boost retention.

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Blog

Designing a Premium Gym

Design a gym that inspires, not intimidates. Learn expert tips on layout, zones, and branding to boost member experience and retention.

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Blog

Why Every Gym Needs a Glute Zone

Expert tips for creating a glute training zone that drives results. From squat racks to hip thrust machines - design equipment layouts that work.

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Blog

Designing Fitness That Performs

Discover expert insights on gym floor layout and how to design a gym floor plan that elevates member experience in commercial gyms.

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Blog

How Do You Design a Smarter Fitness Facility?

Discover smarter commercial gym design with co-creation. Optimize your fitness facility layout, gym floor plan, and equipment strategy for long-term success.

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Blog

A Smarter Cardio Strategy

Explore Life Fitness’ scalable cardio strategy with insights from Matt Brennand and Tracy Barrett on tailoring equipment to facility needs.

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Blog

Gymspiration: Marketing the Experience of Smart Gym Floor Design

Discover how smart gym floor design boosts member engagement, retention, and brand impact. Learn persona-driven strategies for facility marketing success.

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Blog

The Underappreciated Benefits of Strength Training

In this blog, discover how strength training boosts heart health, brain function, and longevity. Learn why it's essential for every fitness journey—beyond just building muscle.

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Blog

Why the Next Generation of Member Loyalty Starts with Emotion

Today loyalty isn’t about access—it’s about emotion. Discover how experiences, recovery, and connection keep gym members coming back.

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