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    • Athletics
    • Corporate & Medical Wellness
    • Health Clubs
    • Home Gyms
    • Hospitality
    • Multi-Unit Housing
Learn about our brands:
Life Fitness Hammer Strength

Explore the full Equipment Catalog

  • Cardio
    • Treadmills
    • Ellipticals
    • Bikes & Indoor Cycles
    • Arc Trainers
    • Stair Climber & Stepper Machines
    • Rowers
    • Consoles
  • Strength Training
    • Selectorized
    • Plate Loaded
    • Racks, Rigs, & Platforms
    • Cables & Functional Strength Training
    • Benches
    • Storage Racks
  • Accessories
    • Dumbbells & Fixed Barbells
    • Barbells & Plates
    • Functional Training Accessories
    • Conditioning Accessories
    • Mobility Accessories
  • Digital Solutions
    • Connect System
    • Facility Connect
    • Life Fitness™ On Demand+
    • Connect Kit
  • Featured Lineups
    • Symbio Cardio
    • Atmos Cardio
    • Integrity+ Cardio
  • Popular Equipment
    • Hammer Strength Plate Loaded
    • Hammer Strength Performance Trainers
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    • Support Hub
    • Sign in to Facility Connect
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Most Recent Posts

Blog

Designing for Belonging

Campus recreation is no longer just about treadmills and intramurals. At institutions like Samford University, it’s a strategic pillar supporting student success, mental well-being, and campus culture. Learn more.

Learn more +
Blog

The Strength Shift: What the Rise of Women in Strength Training Means for Your Facility

Strength training is no longer a niche for women. It’s the new standard. Learn more.

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Blog

Jim Pisani on the Future of Life Fitness & Hammer Strength

Life Fitness / Hammer Strength CEO Jim Pisani sat down with us at FIBO to talk brand strategy, the longevity trend reshaping fitness, and why people always come before products.

Learn more +
Blog

On-Demand Fitness Content as an Operator Retention Tool

Your cardio floor is competing with your members' living rooms. See how Life Fitness On Demand+ turns 500+ free on-demand workouts into a proven, measurable gym member retention strategy.

Learn more +
Blog

How Hotel Fitness Centers Can Help Travelers Stay Consistent with Strength Training

Discover Strength CEO Luke Carlson travels nearly every week—and never misses a workout. See how dependable treadmills, strength equipment, and smart gym design keep him marathon-ready on the road.

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Blog

The Future of Fitness Is Personal

CEO Jim Pisani breaks down longevity, AI, and community as the four forces redefining fitness's next decade, in Athletech News' Gym of the Future series.

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Blog

Gold’s Gym Beverly Center: Redefining the Modern Member Experience

When Gold’s Gym SoCal set out to open its new Beverly Center flagship in Los Angeles, the goal was to honor the Gold’s Gym legacy while reimagining what the modern fitness experience could be.

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Blog

Fitness Forward: Engineering Smarter, More Inclusive Solutions at Scale

From predictive AI to product design that meets users where they are, learn what Chief Product Officer, Dan Wille, says about where the industry is heading and what operators should keep an eye on.

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Blog

Digital with Purpose: Why Strength Training Demands Smarter Integration

From metrics that matter to operational insights that scale, digital is finally catching up to performance. Learn how Strength Training demands smarter integration.

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