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    • Athletic Performance
    • Corporate & Medical Wellness
    • Health Clubs
    • Home Gyms
    • Hospitality
    • Multi-Unit Housing
Learn about our brands:
Life Fitness Hammer Strength

Explore the full Equipment Catalog

  • Cardio
    • Treadmills
    • Ellipticals
    • Bikes & Indoor Cycles
    • Arc Trainers
    • Stair Climber & Stepper Machines
    • Rowers
    • Consoles
  • Strength Training
    • Selectorized
    • Plate Loaded
    • Racks, Rigs, & Platforms
    • Cables & Functional Strength Training
    • Benches
    • Storage Racks
  • Accessories
    • Dumbbells & Fixed Barbells
    • Barbells & Plates
    • Functional Training Accessories
    • Conditioning Accessories
    • Mobility Accessories
  • Digital Solutions
    • Connect System
    • Facility Connect
    • Life Fitness™ On Demand+
    • Connect Kit
  • Featured Lineups
    • Symbio Cardio
    • Atmos Cardio
    • Integrity+ Cardio
  • Popular Equipment
    • Hammer Strength Plate Loaded
    • Hammer Strength Performance Trainers
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    • Support Hub
    • Sign in to Facility Connect
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Most Recent Posts

Blog

Where Fitness Meets Community

Discover how the YMCA and Life Fitness are redefining community wellness through inclusive design, innovation, and human connection.

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Coach’s Corner: Smart Tech. Human Insight. True Allies.

Smart tech meets human insight. Discover Derek Hansen’s vision for how data and coaching together drive truly personal performance.

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Designing for Belonging

Campus recreation is no longer just about treadmills and intramurals. At institutions like Samford University, it’s a strategic pillar supporting student success, mental well-being, and campus culture. Learn more.

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The Strength Shift: What the Rise of Women in Strength Training Means for Your Facility

Strength training is no longer a niche for women. It’s the new standard. Learn more.

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Blog

Jim Pisani on the Future of Life Fitness & Hammer Strength

Life Fitness / Hammer Strength CEO Jim Pisani sat down with us at FIBO to talk brand strategy, the longevity trend reshaping fitness, and why people always come before products.

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On-Demand Fitness Content as an Operator Retention Tool

Your cardio floor is competing with your members' living rooms. See how Life Fitness On Demand+ turns 500+ free on-demand workouts into a proven, measurable gym member retention strategy.

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Blog

How Hotel Fitness Centers Can Help Travelers Stay Consistent with Strength Training

Discover Strength CEO Luke Carlson travels nearly every week—and never misses a workout. See how dependable treadmills, strength equipment, and smart gym design keep him marathon-ready on the road.

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Blog

The Future of Fitness Is Personal

CEO Jim Pisani breaks down longevity, AI, and community as the four forces redefining fitness's next decade, in Athletech News' Gym of the Future series.

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Blog

Gold’s Gym Beverly Center: Redefining the Modern Member Experience

When Gold’s Gym SoCal set out to open its new Beverly Center flagship in Los Angeles, the goal was to honor the Gold’s Gym legacy while reimagining what the modern fitness experience could be.

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