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  • Health Clubs
  • Hospitality
  • Multi-Unit Housing
  • Home Gyms
  • Athletic Performance
  • Corporate & Medical Wellness
Learn about our brands:
Life Fitness Hammer Strength

Explore the full Equipment Catalog

  • Cardio
    • Treadmills
    • Ellipticals
    • Bikes & Indoor Cycles
    • Arc Trainers
    • Stair Climber & Stepper Machines
    • Rowers
    • Consoles
  • Strength Training
    • Selectorized
    • Plate Loaded
    • Racks, Rigs, & Platforms
    • Cables & Functional Strength Training
    • Benches
    • Storage Racks
  • Accessories
    • Dumbbells & Fixed Barbells
    • Barbells & Plates
    • Functional Training Accessories
    • Conditioning Accessories
    • Mobility Accessories
  • Digital Solutions
    • Life Fitness Connect
    • Facility Connect
    • Life Fitness™ On Demand+
    • Connect Kit
  • Atmos Cardio
  • Featured Lineups
    • Symbio Cardio
    • Integrity+ Cardio
    • LFX
    • Hammer Strength Performance Trainers
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  • Featured Lineups
    • Symbio Cardio
    • Integrity+ Cardio
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    • Hammer Strength Performance Trainers
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Blog

Most Recent Posts

Blog

Why Forward-Thinking Clubs Are Reinventing Their Cardio Floors

Learn how Chelsea Piers Fitness Flatiron in NYC is proving that cardio innovation can be a brand statement, a member magnet, and a driver of long-term loyalty.

Learn more +
Blog

Why the Future of Fitness Belongs to the Long View

Learn from Jim Pasani, the CEO of Life Fitness / Hammer Strength, about pursuing experience and performance while balancing partnership and leadership. 

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Blog

A Strategic Guide to HFA 2026

Learn the best approaches to get the most out of HFA 2026, as Luke Carlson shares his key focuses from his 20+ years of experiencing this awesome event. 

Learn more +
Blog

Where Performance Meets Strategy

Learn from Robyn Stewart how athletic facilities are combining sports science, athletic training, and recovery to create a unified ecosystem for all athletes to become top performers.

Learn more +
Blog

The Most Important Lift Isn’t for Sport — It’s for Longevity

Discover how Luke Carlson challenges the long-held belief that plate loaded strength is only for athletes, revealing how Hammer Strength machines may be among the most powerful tools for healthy aging.

Learn more +
Blog

Innovating Without Compromise

Learn from John Lindemeier as he dives into the versatility and inclusivity that the new Universal Cable and SYNRGY system has to offer for traditional users and members with physical limitations. 

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Blog

Driving the Next Era of Fitness

Discover the new digital transformation in fitness as Andrew Warburton, CIO of Life Fitness, shares his expertise on the transition in technology, data insights and analytics, and the use of Artificial Intelligence. 

Learn more +
Blog

Beyond Cardio

Indoor cycling has evolved from cardio to cornerstone—driving retention, revenue, and community as the anchor of group training spaces.

Learn more +
Blog

Inclusive by Design

Inclusive strength spaces are the new ROI driver. Discover how inclusive design helps facilities attract, retain, and empower every member.

Learn more +
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