Anytime Fitness Bennekom, The Netherlands
ABOUT THE CLUB
OPEN TO ALL, DAY AND NIGHT
Come for the workout, stay for the coffee. AF Bennekom’s doors are open 24/7 to athletes and beginners, young and old. The compact 350 SQM site holds cardio and strength zones, along with space for group activities. A diverse membership makes for an inclusive atmosphere, and the club café is a relaxed place to get to know one another and build a community that goes beyond training.
TOTAL FITNESS THE CHALLENGE
Just as the Dutch soccer team is famous for developing ‘total football’, AF Bennekom wanted to create a complete fitness experience.
To achieve this goal, it knew it needed to use world-class equipment in keeping with its status as an internationally recognized chain with clubs on all seven continents. Through previous experience, it knew Life Fitness offered the premium quality that would add value to its brand.
STYLE AND FITNESS SYNERGY THE RESULTS
By making use of the customizable colours of the equipment in the Life Fitness family of brands, AF Bennekom has created a smart, minimalist and unintimidating space, designed to hold visual appeal for all of its members.
Training areas offer a comprehensive range of cardiovascular and strength training equipment, and members of Anytime Fitness are actively coached towards their stated goals. Life Fitness equipment supports this by incorporating the latest technology, connectivity, and entertainment options designed to motivate members and help them to achieve their full potential.
INNOVATIVE & HIGH-QUALITY THE EQUIPMENT
AF Bennekom is equipped with Life Fitness, Hammer Strength and ICG equipment. Machines are all-black, providing a powerful and contemporary feel.
Limited spaces were optimized for the best possible experience, with some equipment selected for dual functionality, such as combined lat pulldown and row machines.
At the same time, adequate space between equipment was never compromised, in order to ensure the most comfortable training experience.
SOLUTION-BASED & COLOUR-MATCHED THE EQUIPMENT
- Integrity cardio machines with an SE3 HD on-demand console provide the latest connectivity and entertainment options, something that members have repeatedly praised.
- Selectorized machines from the Insignia and Optima lines focus on durability and biomechanics to provide optimal strength training results.
- The most advanced members seeking superior performance have a Hammer Strength half-rack and free weights at their disposal.
- Designed with small spaces in mind, the Synrgy180 system sits against the wall and doubles as an accessory storage unit and functional training rig.
- An ICG (Indoor Cycling Group) corner is dual purpose: the bikes function as individual workout machines, but they can also be placed to face the Synrgy180 to create a small group training experience, combining cardio and functional training when used along with accessories and rowers.
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