Jeddah, Saudi Arabia
Facility of the Month
B_Fit’s Jeddah fitness gym was the new brand’s first venture. They wanted to create a top-of-the-line, women-only space equipped with the latest technology to set a new standard in the region. They realized that to make their vision a reality they would need to partner with experts in the field. Life Fitness and B-Fit had worked together on many other successful projects and Life Fitness was the obvious choice once again.
After extensive discussions, Life Fitness came up with a series of proposals to ensure that the equipment and concept would be up to the high expectations of the B_Fit brand.
The team created solutions for every facet of the business. Versatility was a key component, and spaces used for individual training were designed so that they could also be used for groups. The range of fitness levels that B_Fit was preparing to accommodate included beginners and advanced athletes, young and old.
The tech itself was at the heart of every decision, and connectivity was key – the center uses Discover SE3 HD consoles to interact with the MyZone technology.
There is more to a gym visit than exercise, and B_Fit wants women to feel a sense of belonging. Members are invited to bring a laptop to the comfortable coworking space, or to sit and chat in the café.
There are wellness and chill-out areas, a sauna and jacuzzi, and a social space where members can meet like-minded individuals.
Inviting lighting and a colorful design were carefully thought out to suit the female member base, and encourage them to make the most of every facility. Even the lockers are extra spacious – designed so that women can bring what they need to enjoy each activity to the fullest.
“Life Fitness is a leading partner in the fitness industry that we can rely on and be assured that our members are offered the best.”
- B_Fit Jeddah team
Fitness facilities don’t come more technologically advanced than this. Using the Halo Fitness Cloud system, staff can instantly access member information and enhance the exerciser experience based on an individuals’ goals and experience.
Different areas serving different needs include cardio, strength training, indoor cycling, HIIT studio, Pilates and yoga studios and a boxing studio. There are zones for personal training and zones for functional training. And when the hard work is done, members can head to the pool and spa.
One of B_Fit Jeddah’s most striking features is the lighting. The design team placed neon lights throughout, situating them in the ceiling, walls and even in the floor for a fully immersive experience.
Each specific area has a tailor-made design concept, combining colors and lights to designate the different spaces – studios, social areas, training rooms and so on.
The design and lighting systems complement a shaft of natural light that falls through a glass column into the gym.
When it comes to world-class equipment, Life Fitness has you covered. In B_Fit’s words, “With Life Fitness, we are always confident that we are offering members the best fitness experience.”
Life Fitness and Hammer Strength machines were specially customized in blue and black to enhance the gym design and help create a harmonious ambience. Machines from the Life Fitness Insignia Series and Hammer Strength plate-loaded units and free weights guarantee the best fitness experience at every level of ability.
An advanced cardio experience uses Discover SE3 HD to provide the latest entertainment and connectivity options, adding value and creating a consistently great exercising experience.
Indoor cycling equipment comes from ICG, using the latest smart technology. Bikes are arranged in gradually elevated rows in the ICG studio, to create a theater-like space.