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Life Fitness Hammer Strength

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Health Club Success Stories Success Stories Education Hub Customer Support Home

ANYTIME FITNESS Atsugi Hayashi Kanagawa, Japan

One of Japan’s largest Anytime Fitness clubs, built to be the one members choose

Anytime Fitness Atsugi Hayashi is one of the largest Anytime Fitness clubs in Japan. It’s also the first in eastern Japan certified as an Official Hammer Strength Training Center (OHSTC) Black Sign facility.

The goal wasn’t just size. It was to become the area’s most chosen club. The team built everything around member needs, from equipment and layout to staff training, to design the full member experience.
View the facility

How member feedback shaped a top Hammer Strength training floor Built Around Local Needs

Earning OHSTC Black Sign certification was a strategy to stand apart. The team worked with staff and managers across the operator’s clubs to pick each machine based on what members wanted.

  • Hammer Strength Plate-Loaded Series (20+ units)

A natural path of motion puts load right on the target muscle. The club also added the 2025 Pendulum X-Squat and Super Fly.

  • Hammer Strength Select Series

Intuitive, safe machines for every muscle group, easy for beginners and experienced lifters.

  • Free Weight & Functional Area

A spacious free weight area plus a functional zone that supports HYROX training.

The full Life Fitness / Hammer Strength portfolio let this gym design the space around the desired concept and support every training style within a single facility.


Why Atsugi Hayashi chose Life Fitness / Hammer Strength A Partnership Built to Win Members

Atsugi Hayashi chose Life Fitness / Hammer Strength for more than our lineup. Trust built worldwide was a deciding factor.

  • 50+ years of product development
  • Quality, durability, and reliability proven by sports teams and commercial facilities worldwide
  • A brand trusted by elite athletes and everyday exercisers

“I want to train here because of this equipment.” That motivation helps the club attract new members and keep current ones.

Before opening, our dedicated trainer led staff training on machine use, member guidance, and workout support, backing the club’s people and operations, not just its floor.

Great Equipment Deserves to Be Seen Strategic Marketing Using Social Media

Great equipment only adds value when people know about it. Atsugi Hayashi built a steady Instagram presence before opening day, posting new equipment, facility tours, and promotions that make people want to train there.

With marketing support from Life Fitness, the club shares our brand story alongside what makes the facility unique. Planning equipment, operations, and marketing together turns the investment into new members and a stronger brand.

Check out the facility's official account

A new standard for what the brand can be What the Black Sign Means for Anytime Fitness

With one of Japan’s largest footprints and eastern Japan’s first OHSTC Black Sign certification, Atsugi Hayashi shows what’s possible for Anytime Fitness. Black Sign recognizes clubs that keep delivering a high-quality training environment, built on the Hammer Strength philosophy.

For Atsugi Hayashi, the certification is a starting point, not a finish line.

Check out other high achieving gyms

01 /05

Anytime Fitness Takahama

View Success Story

Gogo

View Success Story

Gold's Gym SoCal - BC & NH

View Success Story

Imperium

View Success Story

Ironberg

View Success Story
Plate Loaded

Plate Loaded Pendulum-X Squat

The Plate Loaded Pendulum-X Squat is built for athletes and serious lifters who demand more from their lower-body training. Unlike traditional pendulum squats that limit hip extension and overload the knees, the Pendulum-X drives total-body extension for unmatched power and performance.

Its patent-pending movement dynamically shifts resistance—lighter at the bottom where you’re weakest and heavier at the top where you generate maximum force—creating the perfect strength curve for explosive results. Engineered for elite athletes, this machine builds stronger legs, powerful hips, and next-level performance.

Learn more +

Plate Loaded

Plate Loaded Super Fly

See how the Plate Loaded Super Fly is designed to offer both flat and decline fly positions to target the chest from multiple angles for maximum muscle engagement.

Learn more +

Resources & Guide

Ebook Connectivity = Confidence Gyms no longer compete on equipment — they compete on guidance. Download this free ebook to learn how connected training builds member confidence, reduces drop-off, and turns your facility into a progress engine.
Blog Jim Pisani on the Future of Life Fitness & Hammer Strength Life Fitness / Hammer Strength CEO Jim Pisani sat down with us at FIBO to talk brand strategy, the longevity trend reshaping fitness, and why people always come before products.
Blog Women In Strength: A Trend to Embrace The fitness industry is undergoing a transformative shift as more women embrace strength training. Learn how this trend is poised to dominate the fitness landscape in 2025 and beyond.
Blog Why Accessories Deserve a Front-Row Seat in Facility Planning Discover why gym accessories are essential for facility planning. Boost member experience, retention, and efficiency with quality fitness accessories. 
Blog The New Standard for Strength Training Facilities Inclusive strength spaces are the new ROI driver. Discover how inclusive design helps facilities attract, retain, and empower every member.

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