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The Fitness Opportunity

A growing interest in fitness and wellness is creating huge opportunities for the hospitality industry. At Life Fitness, we help you make the most of it by meeting your guests’ needs.
Here’s how.

What fitness facilities do your guests expect?

More and more people are prioritizing caring for their health – at home, at work, and when travelling. A basic hotel gym is no longer enough. Guests now expect well-equipped workout spaces and wellness facilities, plus additional services such as workout tracking, on-demand training, and daily hotel gym workout suggestions.

Here’s the good news, with increased expectations comes an increased willingness to spend.


Guests are calling for it, we can help you deliver.

A recent study reported that 78% of travellers would pay more for personal workout spaces in hotels. Another showed that 47% of people listed wellness as a top motivator for travel in 2021.

What’s more, international wellbeing tourists spend 35% more on average than the typical international tourist because they are willing to pay for amenities that support their health and wellbeing.

Life Fitness partners with the hospitality industry to offer delightful wellbeing fitness solutions. These range from the best hotel gyms as part of larger fitness spaces to in-room workout options. Our goal is to help you meet the demands of your guests and reach the top of the list as a place to stay.

See the sights



Contact one of our Hospitality Reps to see how we can partner with you to meet your customers’ wellbeing and fitness needs during their stay​.
Your success is our success


By choosing the Life Fitness Family of Brands you get both the best fitness equipment in the world and design and technical support to meet your business needs.
Thank you - Facility Design
Meet your goals

Facility Design Specialists

Our wide product portfolio allows all gyms to create experiences for every type of exerciser. We help you to maximize the value of your facility space.
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Get Inspired. Find your Gymspiration.

You want to get inspired by the greatest fitness locations worldwide? Check our brand new Lookbook with international showcases that reveal their secret recipe why they choose which equipment for their target group and how they create exceptional training atmospheres and inspiring communities.