The YMCA stands for youth development, healthy living and social responsibility. They wanted to offer something that was progressive, competitive in the market and opened the doors to a larger demographic.
Life Fitness has been a longstanding partner of the Rye YMCA, a single-branch association in downtown Rye, NY. They were looking to expand, post-pandemic, to provide more space for their members. This led to the purchase and renovation of a building adjacent to the YMCA parking log. The plan was to increase from one group exercise room to four and greatly expand the type of the programming they offered. The plan included HIIT classes to compete with local boutique fitness clubs.