Anytime Kittanning wants members to think of its facility as a third place — outside of home and work — where they can find positive community support. Additionally, Anytime Kittanning wanted to maximize its 5,800-sq. ft. footprint by incorporating spaces for multifunctional workouts and small group functional training, which they find is the best way to generate positive results for members.

Using three strategies, Anytime Kittanning was able to build a community-focused facility and increase membership in partnership with Life Fitness..

1. Equipment variety. The Integrity SL, Hammer Strength PL, Insignia, ICG, Axiom and S180 equipment provided by Life Fitness keeps things new and exciting for members involved in group functional training programs as well as those using the gym individually. Life Fitness also collaborated with the Anytime Kittanning team to custom-build equipment like rigs to fit the facility’s unique needs.

2. Small group functional training program. The small group functional training program provides a social element to membership that engages and encourages them to keep showing up. The workouts take place in a centralized functional fitness area as well as along the perimeter of the facility on its ‘purple turf.’ The variety of Life Fitness, Hammer Strength and ICG equipment and accessories available give trainers an endless combination of ways to engage exercisers.

3. Community-focused activities. Anytime Kittanning is just as community-focused outside the gym. They regularly participate in Kittanning community and charity events. This reinforces members’ view that Anytime Kittanning is more than a gym, it’s an essential part of the community.