Aqua Sport Clubs Barcelona, Spain

Aqua Sport Clubs is much more than a sports center: it is an ecosystem of wellness, innovation and community. With a philosophy focused on the hyper-specialization of training and a clear commitment to the intelligent segmentation of spaces, Aqua has revolutionized the way of conceiving a traditional gym.

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Hyper-specialization in Strength The Challenge

The DNA of Aqua Sport Clubs is innovation. Along these lines, one of their great recent challenges was to evolve the strength training experience, which they had been developing for years, towards a much more specific proposal, adapted to an expert user profile.

Thus was born the challenge of creating "Athletics", a specialized training room exclusively for people over 21 years of age, designed for those who have an advanced knowledge of strength training.

The difficulty lay in creating a segmented, hyper-specialized and autonomous environment, where users found freedom, variety of equipment, fluidity in training (without queues or waiting) and an environment coherent with their physiological and emotional needs.

Elite Equipment for Advanced Space The Process

Aqua Sport Clubs works with a differentiating approach that classifies strength training into four models, each with its own space, equipment and setting:

Electronic power: Equipment with technology for real-time feedback.
Strength: Barbell training, racks and powerlifting.
Lift: Accessible and social machines, focused on experience and community.
Athletics: An exclusive space for strength experts, without distractions, with more variety of equipment, natural light, and a quiet atmosphere.

For the design of the Athletics space, Aqua opted for premium Hammer Strength equipment, aimed at advanced training, with a focus on biomechanical precision, unilateral work and wide ranges of motion.

The facility features:

More than 20 selectorized machines from the Hammer Strength MTS and Hammer Strength Select lines.
More than 50 Hammer Strength Plate Loaded machines, perfect for progressive overloads and maximum intensity.
Ergonomic and versatile training benches and all kinds of accessories from the Hammer Strength brand: dumbbells, Olympic discs and bars, which allow a comprehensive training experience.

A Nod to Hammer Strength's History Design with Identity

In the customization of the Athletics room, Aqua Sport Clubs was clear from the beginning that the design had to go beyond the functional. For this reason, we opted for an aesthetic that paid homage to the first Hammer Strength machines, recovering the iconic white in the structure, and combining it with a powerful custom green.

This color scheme is completed with vibrant colors both on the floor and in other elements of the room, achieving a space that conveys energy, personality and exclusivity. An aesthetic consistent with the essence of the room: technical demand, power and character.

An Environment Designed for Those Who Know How to Train Results

The Athletics room has managed to position itself as a benchmark space for advanced strength training. Its success is based on having understood and covered the specific needs of a demanding profile: experienced users, who value the technical details of the equipment and the possibility of training without interruptions.

The Hammer Strength equipment, both in its MTS and Select lines, as well as the Plate Loaded machines, has been a differentiating element. Its design allows users to achieve greater ranges of motion, follow more natural and effective trajectories at the muscular level and facilitate unilateral and segmented work. This translates into a much richer, more precise and stimulating training experience for those looking for real performance.

In addition, the wide variety of machines and accessories ensures that each user can develop their complete routine without waiting or technical limitations.

Athletics not only improves the flow of training, but also consolidates a community of users who share the same approach: training with intention, with high-level equipment and in an environment designed to take the body to the next level.

What you're really buying is trust. The Life Fitness / Hammer Strength team understood our project perfectly from the beginning, something that is not easy when looking for something different, but they knew how to adapt to our vision quickly and efficiently.

Manel Lucas, CEO of Aqua Sport Clubs