Innovating Without Compromise
A Conversation with John Lindemeier on the Future of Cable and Functional Training
Cable machines and functional trainers have always been the heart of versatile strength training. But today’s fitness industry demands more, from greater inclusivity to smaller footprints and intuitive designs that work for every member. To understand how our team at Life Fitness is answering this call, we spoke with John Lindemeier, Product Director for Life Fitness Strength, about the launch of the new Universal Cable and the evolution of the SYNRGY training system.
John: We identified two main challenges in the market.
John: Inclusivity is a societal trend that we see a need to address in fitness. For example, when you go to a hotel, pools now have lifts for people with mobility limitations because accessibility is a baseline expectation in that industry. We believe fitness is moving in a similar direction. Products like the Universal Cable help accelerate this change by setting a new standard: equipment that can be used effectively by everyone without having to compromise. It’s no longer about creating a niche product; but rather we are thinking about inclusive needs in our design to benefit all members and, by extension, benefit the facility.
John: Most products existing today, don’t fully meet all of the ASTM accessibility standards. With the Universal Cable, we were committed to meeting every requirement. For example, we needed to design every adjustment to fall within the required 15–48 inches from the floor, ensuring that members in wheelchairs can reach everything comfortably. Therefore, we raised the weight stack so that the lowest pin position is at least 15 inches from the floor. Meanwhile, traditional members experience the same premium performance they expect from Life Fitness. The combination of thoughtful ergonomics, adjustability, and durability creates a product that works for every member without compromise.
Q: How does user feedback shape the design of the Universal Cable, and can you share an example?
John: User testing was crucial. Early prototypes highlighted a couple of areas that weren’t intuitive. For example, the adjustments were not immediately clear how it was to be used or which adjustment was for horizontal and which was for vertical handle positioning, causing confusion. We redesigned it to provide instant visual clarity, so members can quickly understand how to engage it. Another example came from testing by a wheelchair user with limited finger dexterity that had difficulty pulling the adjustment knob. We modified the profile and angle of the knob to make adjustment easier for her to use.
John: Inclusivity isn’t just about being socially responsible; it’s a strategic advantage. Facilities that demonstrate they can serve all populations, from high-performance athletes to beginners to members with mobility limitations, gain credibility and naturally attract a broader audience. In our discussions with operators, even those who hadn’t prioritized accessibility were often surprised by how much members value it. The Universal Cable allows operators to expand their audience and deliver a premium experience for everyone without adding extra niche machines or compromising quatlity.
Q: How does the Universal Cable maximize exercise versatility and space, and which facilities benefit most?
John: Our Universal Cable combines multiple training modalities into one small footprint machine. Handles adjust horizontally and vertically within a large range, allowing exercises typically done on multiple machines to be performed on a single unit. The handles can be positioned wide for a chest fly typically performed on cable crossover or narrow for rows typically performed on a dual adjustable pulley but even better path of movement. This versatility makes it ideal for smaller facilities like boutique studios, corporate wellness centers, or community gyms, where space is limited but exercise variety is critical.
Q: Reliability is critical for operators to avoid downtime and protect their bottom line. How did Life Fitness ensure that the Universal Cable meets these operational demands, and what testing or standards set it apart from competitors?
John: Durability and reliability are a cornerstones of Life Fitness. All of our products meet the applicable ASTM and EN global standards. The Universal Cable also meets the new accessibility standards. It is not required in many countries, to have products that meet these standards and therefore many of our competitors don’t meet them. We are proudly dedicated to meeting these standards with all our product designs. In addition, we cycle test our products to almost 10 times the ASTM & EN requirements, so that operators can trust that the machine will perform as expected, protecting both the member experience and the facility’s bottom line.
Q: Why would a facility choose a Dual Adjustable Pulley (DAP) or a Universal Cable?
John: It really depends on what the customer’s goals are. The Universal Cable has wider range of handle positions creating more exercise variety with improved biomechanics in some movements. As mentioned previously, handles can be positioned much narrower for a better row path of movement and much wider for a more effective chest fly than what you can achieve with a traditional DAP. The inclusive features of the Universal Cable makes it a product that truly everyone can use. The DAP is tailored more towards high-performance training. It has a 4:1 cable ratio (versus the 3:1 on the Universal Cable) that makes it preferred for faster, more dynamic movements. It has a chin up option and stabilization pad option for both support and unsupported exercises. Larger facilities may offer both since cable training is a very hot trend.
John: SYNRGY has always focused on creating functional training hubs. By integrating cables, we are increasing the variety of training that can be achieved with the SYNRGY system, making it an even more versatile product. The system has a highly modular and configurable design that allows our customers to build the exact unit they need regardless if they have a small space or a large open area. For members, it provides a seamless, efficient training experience, whether they’re performing resistance exercises, functional movements, or a combination of both.
Q: Accessory and equipment storage is often a challenge in functional zones. How did operator feedback guide the design process, and how does this approach future-proof facilities?
John: The storage challenge came directly from our customer feedback. Operators wanted ability to store dumbbells and accessories, but also have the flexibitliy to change as their needs evolved. Our hybrid shelf design can function as a dumbbell shelf initially, then easily convert to accessory storage shelf later as training needs change or visa versa.
Q: How will integrated solutions like SYNRGY reshape strength training, especially in smaller or urban facilities?
John: The distinction between Cable & Functional training have become blurred over the years. Integrated solutions reduce the need for multiple, separate pieces of equipment. With the new SYNRGY system, we have created the SYNRGY DAP. A combination of the traditional dual adjustable pulley that also has an an abundance of functional accessory storage and functional exercises. Now facilities don’t have to choose between cable machines and functional training stations; they can now offer both in one footprint. This is especially valuable for urban or smaller facilities, where space is at a premium but member expectations for variety and quality remain high. SYNRGY makes it possible to create high-impact, multi-functional zones within a small single space.
John: Digital integration is a natural next step. For example, members can scan a QR code on the Universal Cable to access an exercise library. This low-tech solution instantly expands their training options and encourages exploration, helping them stay engaged and confident in their workouts. It also supports operators in educating members on the full capabilities of their equipment, which could easily boost usage and satisfaction.
Q: Based on early demonstrations and user feedback, what reactions from operators surprised you most, particularly regarding inclusivity and member experience?
John: We anticipated strong interest from certain segments, but the level of enthusiasm from operators across almost all segments surprised me. Once you highlight how the Universal Cable works equally for members with only one hand or in a wheelchair, as well as traditional members, they immediately see the advantage. It’s not a niche feature; it’s universally compelling, and it drove really meaningful conversations about member engagement and differentiation.
Q: How will trends like inclusivity and functional integration shape the next generation of strength equipment, and Life Fitness’s role in it?
John: Inclusivity and adaptability will continue to shape strength equipment. We’re investigating ways to bring these principles to more of our products and appeal to a broader cross section of users. On the functional side, trends evolve quickly. SYNRGY provides a foundation for Life Fitness to adapt quickly and meet those emerging needs.
For operators, the Universal Cable and SYNRGY aren’t just new products; they’re a glimpse into the future of strength. Inclusive, intuitive, space-conscious, and endlessly adaptable, they set the stage for strength training spaces that truly work for every member.
Innovation and Market Need
Q: Cable machines have been around for decades. What market gaps or user challenges inspired the Universal Cable, and why are they especially relevant todayJohn: We identified two main challenges in the market.
- There are very few products designed to fully accommodate members with mobility limitations like someone in a wheelchair or someone with only one arm.
- Operators didn’t want to compromise the experience for traditional users while trying to serve these populations.
“It’s truly universal, providing premium performance for everyone without compromise.”
Q: How is the focus on inclusivity shaping fitness equipment design, and how does the Universal Cable support accessible strength training? John: Inclusivity is a societal trend that we see a need to address in fitness. For example, when you go to a hotel, pools now have lifts for people with mobility limitations because accessibility is a baseline expectation in that industry. We believe fitness is moving in a similar direction. Products like the Universal Cable help accelerate this change by setting a new standard: equipment that can be used effectively by everyone without having to compromise. It’s no longer about creating a niche product; but rather we are thinking about inclusive needs in our design to benefit all members and, by extension, benefit the facility.
“Operators are realizing that inclusive design isn’t just socially responsible, but also a competitive advantage.”
Design and Inclusivity
Q: How does the Universal Cable stand out in design, accessibility standards, and member experience?John: Most products existing today, don’t fully meet all of the ASTM accessibility standards. With the Universal Cable, we were committed to meeting every requirement. For example, we needed to design every adjustment to fall within the required 15–48 inches from the floor, ensuring that members in wheelchairs can reach everything comfortably. Therefore, we raised the weight stack so that the lowest pin position is at least 15 inches from the floor. Meanwhile, traditional members experience the same premium performance they expect from Life Fitness. The combination of thoughtful ergonomics, adjustability, and durability creates a product that works for every member without compromise.
Q: How does user feedback shape the design of the Universal Cable, and can you share an example?
John: User testing was crucial. Early prototypes highlighted a couple of areas that weren’t intuitive. For example, the adjustments were not immediately clear how it was to be used or which adjustment was for horizontal and which was for vertical handle positioning, causing confusion. We redesigned it to provide instant visual clarity, so members can quickly understand how to engage it. Another example came from testing by a wheelchair user with limited finger dexterity that had difficulty pulling the adjustment knob. We modified the profile and angle of the knob to make adjustment easier for her to use.
“These weren’t just minor tweaks; they fundamentally improved accessibility and ease of use, ensuring our inclusivity works in practice, not just theory.”
Operator Value and ROI
Q: How does designing for inclusivity benefit facilities in attracting, retaining, and standing out to members?John: Inclusivity isn’t just about being socially responsible; it’s a strategic advantage. Facilities that demonstrate they can serve all populations, from high-performance athletes to beginners to members with mobility limitations, gain credibility and naturally attract a broader audience. In our discussions with operators, even those who hadn’t prioritized accessibility were often surprised by how much members value it. The Universal Cable allows operators to expand their audience and deliver a premium experience for everyone without adding extra niche machines or compromising quatlity.
“By offering this kind of versatility and thoughtful design, facilities could attract members more effectively, stand out in a competitive market, and see a clear return on investment through increased engagement, membership growth, and operational efficiency.”
Q: How does the Universal Cable maximize exercise versatility and space, and which facilities benefit most?
John: Our Universal Cable combines multiple training modalities into one small footprint machine. Handles adjust horizontally and vertically within a large range, allowing exercises typically done on multiple machines to be performed on a single unit. The handles can be positioned wide for a chest fly typically performed on cable crossover or narrow for rows typically performed on a dual adjustable pulley but even better path of movement. This versatility makes it ideal for smaller facilities like boutique studios, corporate wellness centers, or community gyms, where space is limited but exercise variety is critical.
“Operators can maximize functionality without cluttering the floor, essentially getting multiple machines for the space of one.”
Q: Reliability is critical for operators to avoid downtime and protect their bottom line. How did Life Fitness ensure that the Universal Cable meets these operational demands, and what testing or standards set it apart from competitors?
John: Durability and reliability are a cornerstones of Life Fitness. All of our products meet the applicable ASTM and EN global standards. The Universal Cable also meets the new accessibility standards. It is not required in many countries, to have products that meet these standards and therefore many of our competitors don’t meet them. We are proudly dedicated to meeting these standards with all our product designs. In addition, we cycle test our products to almost 10 times the ASTM & EN requirements, so that operators can trust that the machine will perform as expected, protecting both the member experience and the facility’s bottom line.
Q: Why would a facility choose a Dual Adjustable Pulley (DAP) or a Universal Cable?
John: It really depends on what the customer’s goals are. The Universal Cable has wider range of handle positions creating more exercise variety with improved biomechanics in some movements. As mentioned previously, handles can be positioned much narrower for a better row path of movement and much wider for a more effective chest fly than what you can achieve with a traditional DAP. The inclusive features of the Universal Cable makes it a product that truly everyone can use. The DAP is tailored more towards high-performance training. It has a 4:1 cable ratio (versus the 3:1 on the Universal Cable) that makes it preferred for faster, more dynamic movements. It has a chin up option and stabilization pad option for both support and unsupported exercises. Larger facilities may offer both since cable training is a very hot trend.
Functional Training with SYNRGY
Q: SYNRGY has long been a hub for functional training. How does integrating cable options enhance its versatility, and what does this mean for facility design and member experience?John: SYNRGY has always focused on creating functional training hubs. By integrating cables, we are increasing the variety of training that can be achieved with the SYNRGY system, making it an even more versatile product. The system has a highly modular and configurable design that allows our customers to build the exact unit they need regardless if they have a small space or a large open area. For members, it provides a seamless, efficient training experience, whether they’re performing resistance exercises, functional movements, or a combination of both.
Q: Accessory and equipment storage is often a challenge in functional zones. How did operator feedback guide the design process, and how does this approach future-proof facilities?
John: The storage challenge came directly from our customer feedback. Operators wanted ability to store dumbbells and accessories, but also have the flexibitliy to change as their needs evolved. Our hybrid shelf design can function as a dumbbell shelf initially, then easily convert to accessory storage shelf later as training needs change or visa versa.
“It’s about providing options without forcing facilities to compromise, creating a space that adapts as training trends or member needs change.”
Q: How will integrated solutions like SYNRGY reshape strength training, especially in smaller or urban facilities?
John: The distinction between Cable & Functional training have become blurred over the years. Integrated solutions reduce the need for multiple, separate pieces of equipment. With the new SYNRGY system, we have created the SYNRGY DAP. A combination of the traditional dual adjustable pulley that also has an an abundance of functional accessory storage and functional exercises. Now facilities don’t have to choose between cable machines and functional training stations; they can now offer both in one footprint. This is especially valuable for urban or smaller facilities, where space is at a premium but member expectations for variety and quality remain high. SYNRGY makes it possible to create high-impact, multi-functional zones within a small single space.
Future of Strength Training
Q: How do you envision digital tools, like QR codes and connected platforms, to boost member engagement and education on functional equipment?John: Digital integration is a natural next step. For example, members can scan a QR code on the Universal Cable to access an exercise library. This low-tech solution instantly expands their training options and encourages exploration, helping them stay engaged and confident in their workouts. It also supports operators in educating members on the full capabilities of their equipment, which could easily boost usage and satisfaction.
Q: Based on early demonstrations and user feedback, what reactions from operators surprised you most, particularly regarding inclusivity and member experience?
John: We anticipated strong interest from certain segments, but the level of enthusiasm from operators across almost all segments surprised me. Once you highlight how the Universal Cable works equally for members with only one hand or in a wheelchair, as well as traditional members, they immediately see the advantage. It’s not a niche feature; it’s universally compelling, and it drove really meaningful conversations about member engagement and differentiation.
Q: How will trends like inclusivity and functional integration shape the next generation of strength equipment, and Life Fitness’s role in it?
John: Inclusivity and adaptability will continue to shape strength equipment. We’re investigating ways to bring these principles to more of our products and appeal to a broader cross section of users. On the functional side, trends evolve quickly. SYNRGY provides a foundation for Life Fitness to adapt quickly and meet those emerging needs.
“Our goal is always to anticipate these trends, develop solutions that serve today’s members, and ensure operators can evolve their facilities efficiently for tomorrow’s fitness demands.”
For operators, the Universal Cable and SYNRGY aren’t just new products; they’re a glimpse into the future of strength. Inclusive, intuitive, space-conscious, and endlessly adaptable, they set the stage for strength training spaces that truly work for every member.