ProFit Apeldoorn Zuid, The Netherlands

ProFit Gym isn’t just a fitness club — it’s a movement built on the belief that premium fitness should be accessible to everyone. With a bold vision, personal commitment, and the support of Life Fitness, ProFit is redefining what affordable, full-service fitness can look like.

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An independent vision meets premium execution Built From the Ground Up

From day one, ProFit has followed its own path. Launched by Rutger Brakel at just 17, the brand has grown into a network of 19 locations — all without external investors. Every detail, from the architecture and software to the marketing and member experience, was shaped by Rutger himself. This independence fuels a consistent, high-quality offering that resonates across all locations.

It’s more than a gym — it’s a carefully curated environment built on personal values and a deep understanding of the fitness community. That clarity of vision is exactly what makes ProFit so distinctive.

PROFIT GYM X LIFE FITNESS: FITNESS WITHOUT COMPROMISE

Life Fitness and ProFit: A collaboration built to last A Partnership Rooted in Trust

The relationship between ProFit and Life Fitness goes beyond business. It began with a shared hometown and a handshake, and has grown into a trusted, long-term collaboration. Whenever a new club opens, Life Fitness already knows what’s needed — from product selection to layout strategy. With every project, the process becomes more efficient, more creative, and more tailored to the ProFit vision.

This deep alignment has allowed both teams to innovate together and maintain consistently high standards across all locations. It’s proof of what’s possible when personal connection meets professional excellence.

Smart design. Inclusive experience. Premium feel. Fitness That Works for Everyone

At ProFit Gym, it’s all about balance — between guidance and freedom, performance and accessibility. The club layout features distinct training zones, from plate-loaded and selectorized strength areas to a full cardio floor and functional training space.

Friendly, intuitive equipment is placed near the entrance to help new members feel confident, while advanced gear like Heat Performance Rowers and Hammer Strength racks cater to serious athletes. Add in unlimited group classes, personal coaching, and even complimentary coffee, and you get more than a workout — you get a full-service wellness experience.

ProFit proves that high-end fitness can be inclusive, welcoming, and still financially accessible.