Royal Caribbean Icon of the Seas
THE CHALLENGE
When working with the second-largest cruise line in the world, there were two main objectives.
- First, Royal Caribbean’s premium brand needed to be showcased in every aspect of the Icon of the Seas, including the fitness facility. Life Fitness aimed to elevate their brand by providing the most premium equipment.
- Second, all equipment load-ins and installations had to occur while the cruise ship was docked, which was challenging due to the limited docking times.
The Process
Life Fitness worked closely with Royal Caribbean to ensure the onboard fitness experience met customers’ high expectations.
They also coordinated how to maximize the available port time for equipment installation. This was done through constant communication between Life Fitness and Royal Caribbean to ensure the installation went smoothly.
The Outcomes/Results
Life Fitness transformed the fitness center on the Icon of the Seas into a world-class workout space, equipped with durable and reliable equipment such as
- Integrity+ with SE4
- Hammer Strength machines
- and Life Fitness strength equipment and accessories.
The spacious fitness area offers a variety of cardio, strength, and flexible training options to accommodate large groups of exercisers comfortably.
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Featured Equipment
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