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CEO Jim Pisani breaks down longevity, AI, and community as the four forces redefining fitness's next decade, in Athletech News' Gym of the Future series.
When Gold’s Gym SoCal set out to open its new Beverly Center flagship in Los Angeles, the goal was to honor the Gold’s Gym legacy while reimagining what the modern fitness experience could be.
From predictive AI to product design that meets users where they are, learn what Chief Product Officer, Dan Wille, says about where the industry is heading and what operators should keep an eye on.
From metrics that matter to operational insights that scale, digital is finally catching up to performance. Learn how Strength Training demands smarter integration.
The "lift heavy or it doesn't count" debate is misleading your female clients. Discover what the research actually says about load, reps, and effort — and what it means for real, lasting results.
Learn what five key data domains are shaping how leading facilities operate and what you can do as a facility manager to utilize your data.
Learn from Luke Carlson's personal experience as he explores how fitness centers have become meaningful drivers of hotel preference and long-term loyalty.
Understand how age and stage in the lifting journey influence the amenities and services that facility operators should provide for their customers.
Discover how fitness centers drive multi-unit housing demand and how upgrading a fitness space transformed a Chicago Lakeshore Drive community.