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    • Athletics
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Learn about our brands:
Life Fitness Hammer Strength

Explore the full Equipment Catalog

  • Cardio
    • Treadmills
    • Ellipticals
    • Bikes & Indoor Cycles
    • Arc Trainers
    • Stair Climber & Stepper Machines
    • Rowers
    • Consoles
  • Strength Training
    • Selectorized
    • Plate Loaded
    • Racks, Rigs, & Platforms
    • Cables & Functional Strength Training
    • Benches
    • Storage Racks
  • Accessories
    • Dumbbells & Fixed Barbells
    • Barbells & Plates
    • Functional Training Accessories
    • Conditioning Accessories
    • Mobility Accessories
  • Digital Solutions
    • Connect System
    • Facility Connect
    • Life Fitness™ On Demand+
    • Connect Kit
  • Featured Lineups
    • Symbio Cardio
    • Atmos Cardio
    • Integrity+ Cardio
  • Popular Equipment
    • Hammer Strength Plate Loaded
    • Hammer Strength Performance Trainers
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    • Sign in to Facility Connect
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Blog

Most Recent Posts

Blog

Why the Future of Fitness Belongs to the Long View

Learn from Jim Pasani, the CEO of Life Fitness / Hammer Strength, about pursuing experience and performance while balancing partnership and leadership. 

Learn more +
Blog

Empowering Health Through Legislation

We believe fitness should be both more affordable and accessible to everyone. Learn about Federal efforts in this area from Life Fitness / Hammer Strength's Andrew Mahadevan.

Learn more +
Blog

Wellness Center Trends

Navigating today’s fitness landscape means understanding the nuances of every market - and Wellness Centers are evolving rapidly. Learn more from Mark Kovacs of the Kovacs Institute.

Learn more +
Blog

Sustainability Fitness Trends & Insights

Explore the top sustainability trends reshaping how facilities operate—and what it means for long-term value and member loyalty.

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Blog

Interview with Luke Carlson

Learn more about Evidence-Based Exercise in our interview with Discover Strength CEO, Luke Carlson.

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Blog

Fitness Fads vs. Real Results

Learn how to filter through potential trends to invest in the real results and not the fitness fads. 

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Blog

A Strategic Guide to HFA 2026

Learn the best approaches to get the most out of HFA 2026, as Luke Carlson shares his key focuses from his 20+ years of experiencing this awesome event. 

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Blog

Where Performance Meets Strategy

Learn from Robyn Stewart how athletic facilities are combining sports science, athletic training, and recovery to create a unified ecosystem for all athletes to become top performers.

Learn more +
Blog

The Most Important Lift Isn’t for Sport — It’s for Longevity

Discover how Luke Carlson challenges the long-held belief that plate loaded strength is only for athletes, revealing how Hammer Strength machines may be among the most powerful tools for healthy aging.

Learn more +
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