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  • Health Clubs
  • Hospitality
  • Multi-Unit Housing
  • Home Gyms
  • Athletic Performance
  • Corporate & Medical Wellness
Learn about our brands:
Life Fitness Hammer Strength

Explore the full Equipment Catalog

  • Cardio
    • Treadmills
    • Ellipticals
    • Bikes & Indoor Cycles
    • Arc Trainers
    • Stair Climber & Stepper Machines
    • Rowers
    • Consoles
  • Strength Training
    • Selectorized
    • Plate Loaded
    • Racks, Rigs, & Platforms
    • Cables & Functional Strength Training
    • Benches
    • Storage Racks
  • Accessories
    • Dumbbells & Fixed Barbells
    • Barbells & Plates
    • Functional Training Accessories
    • Conditioning Accessories
    • Mobility Accessories
  • Digital Solutions
    • Life Fitness Connect
    • Facility Connect
    • Life Fitness™ On Demand+
    • Connect Kit
  • Atmos Cardio
  • Featured Lineups
    • Symbio Cardio
    • Integrity+ Cardio
    • LFX
    • Hammer Strength Performance Trainers
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    • Hammer Strength Performance Trainers
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Blog

Most Recent Posts

Blog

Designing a Premium Gym

Design a gym that inspires, not intimidates. Learn expert tips on layout, zones, and branding to boost member experience and retention.

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Gymspiration: Marketing the Experience of Smart Gym Floor Design

Discover how smart gym floor design boosts member engagement, retention, and brand impact. Learn persona-driven strategies for facility marketing success.

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Embracing Sustainability

Transform your commercial gym with sustainable, energy-efficient fitness equipment. Reduce operational costs, attract eco-conscious members, and lower your carbon footprint.

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Get to know the Hammer Strength Adjustable Decline Bench

Learn how the Hammer Strength Adjustable Decline Bench can help athletes eliminate the need for makeshift adjustments and create greater control over their training.

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Blog

The Rise of Strength Training

2025 has been dubbed the "year of Strength Training". Learn how to engage your members in a well-rounded workout routine, whether they are in their 20s or 70s.

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Blog

The Power of Ground-Based Training

Ground-based training is crucial for athletes because it allows them to perform movements that closely resemble those they encounter in their sports.

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Blog

Why the Hammer Strength Super Fly is a Must-Have for Performance Facilities

Unlike pec fly machines or free weights, our Super Fly elevates upper-body training with advanced design, flat-to-decline adjustability, and a smooth movement pattern.

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Powering Fitness Excellence: Celebrating Our Shared Success

Celebrate the outstanding achievements of exercisers using our equipment and the facilities supporting their fitness journeys in 2024

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Q&A with Paul Taylor

Read the Q and A with Paul Taylor, Director, Product Design, that delves into the cutting-edge design of the Symbio Runner, exploring how it stands out in the market and what it means for your facility.

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