On Air Maisons-Alfort, France
A Brand Built Around People
On Air Fitness isn’t just a gym - it’s a movement. With nearly 300,000 members across 80 clubs, the brand puts people at the center of everything it does.
Each space is carefully designed to go beyond training, creating an environment where members feel motivated, connected, and inspired. Whether it’s strength, cardio, or community, On Air delivers an experience that makes every workout unforgettable. This is what sets them apart: a fitness journey defined by passion, not routine.
INSIDE ON AIR FITNESS: CEO FRÉDÉRIC VALLET ON BUILDING A CUSTOMER-FIRST GYM EXPERIENCE
Their Three Pillars: Sport, Music & Design
On Air Fitness is built around a clear promise: every workout should be an experience like no other. That promise comes to life through three powerful pillars:
- Sport – Only the best equipment makes the floor. Life Fitness and Hammer Strength provide the foundation for strength, cardio, and performance, ensuring members can train at the highest level.
- Music – Energy drives performance. From curated playlists to live DJs mixing inside the clubs, music transforms a workout into an event.
- Design – Every detail matters. Lighting, colors, and visual elements combine to create a bold identity and an atmosphere that inspires.
This trio doesn’t just attract members – it keeps them engaged, inspired, and loyal. It’s a formula that transforms gyms from workout spaces into lifestyle destinations.
Innovation That Creates a “Wow”
Innovation is essential to standing out in the fitness industry. For On Air, Life Fitness Symbio has become a powerful differentiator. Its biomechanics replicate natural outdoor training, from running on different surfaces to adjusting ground hardness, giving members an authentic, high-end experience. Combined with striking aesthetics – like glowing red LED accents and immersive screens – Symbio delivers the sought-after “wow effect.”
By investing in cutting-edge technology, On Air shows how premium equipment can elevate both performance and brand identity, ensuring their clubs remain ahead of the curve.