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We’ve been fiercely committed to real results and meaningful innovations based on scientific insight and the tireless pursuit of fitness perfection.

Speed Read: Top Stories in Fitness & Health (9/9/16)

Top News For Fitness Professionals

Fitness, health and wellness news highlights made easy – the stories you need to know now. Stay on top of industry news and share with your clients, members and colleagues.

What’s the Value of Exercise? $2,500
Sedentary people are more likely to develop a number of diseases and incur higher medical costs. By walking just five days a week for 30 minutes, you can save yourself a considerable sum. –The New York Times

From WiFi to Community: What Millennials Want From Their Health Club
Millennials are poised to change the industry. Do you know how to market your facility and training services to this influential group? – IHRSA Blog

Exercise Can Cancel Out the Booze, Says Study
In the observational study, adults participating in 150 minutes of moderate aerobic activity per week negated the harmful effects of alcohol, which includes inflated risk of cancer and increased risk of all-cause mortality. – CNN

How Apple Is Making Your Wire Headphones Obsolete
With Apple’s removal of the headphone jack on new iPhone models, the push towards wireless ear buds will be stronger than ever. – Well+Good

Why Pure Protein Shifted Its Marketing Mix To Social Media Fitness Pros
Pure Protein’s adoption of influencer marketing marks an important shift in the health, fitness, nutrition and wellness industries. Increasing portions of budgets are being allocated towards search engine optimization, digital and social efforts versus traditional marketing. – Forbes

No More Excuses – Take Action!
As we move into fall, a season filled chilly temperatures and tempting comfort foods, it can be easy to rationalize skipping the gym. But Mike Z. Robinson is here to kick your excuses to the curb. – Cybex Blog

Stay up-to-date on fitness industry news and trends: scan last week's Speed Read and learn how to find a work/life balance without losing your sanity.

Smart is the new strong.
The Cybex Team

For suggestions about fitness new stories:
To suggest a story to be considered for future Speed Read posts, please place the link in the comment section below or email us at social@cybexintl.com.

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