Introducing the Cybex Digital Marketing Suite
In addition to our world-class line of strength, cardio and cross-training products, Cybex takes great pride in the second-to-none service and support that we provide our customers. With that in mind, we are proud to announce the launch of the Cybex Digital Marketing Suite.
Cybex Digital Marketing Suite
We have heard from our customers about how difficult it can be to market their gyms and facilities, especially when there are many other things that take precedence. That's why we created the Digital Marketing Suite. Designed to help gym owners and managers market their own facilities, the platform is continually refreshed with new and exciting content from Cybex that can be customized and re-purposed to your clients.
Social Media for Gyms
One of the highlighted features of the Digital Marketing Suite is our social media tools, where you can find tweets, Facebook posts, and hashtags that we will be using on our channels. You will be able to take these sample tweets and posts to promote your facility simply by entering in your information within the content. These posts will frequently be updated, so you’re sure to be on top of things with your social media and Cybex.
Blog Content & Expert Information
Another great feature of the Digital Marketing Suite will be the blog content, including our “Ask the Expert” series, that you will be able to provide to your clients. This content will be both interesting and informative, and when combined with our exercise tips and newsletters, you will be able to ensure that your clients know as much as possible about the great Cybex equipment in your facility and why (and how) they should be using it.
Programming & Tracking Tools
Lastly, the Digital Marketing Suite features tools to help your clients with programming and tracking methods. Our workouts page will provide your members with fitness routines designed around your strength and cardio equipment. The fitness calculators provide information on calorie burn, BMI, target heart rate, and metabolism rate so that your members can see the progress they are making each time they visit your facility. These are great tools to introduce to clients and to monitor and coach them through as a way of keeping them motivated.
Try the Tools
Be sure to head over to the Digital Marketing Suite and check out all the information and tools for yourself. Once you’ve started to use them, be sure to keep checking back for updated material. As always, we here at Cybex are focused on supporting you, so if you have other tools you’d like to see in the Digital Marketing Suite, be sure to let us know in the comments.