Rediscover What Matters
We’ve been fiercely committed to real results and meaningful innovations based on scientific insight and the tireless pursuit of fitness perfection.
Researchers from Cornell University recently starting using some basic commercial marketing strategies in school cafeterias in an effort to shift kid's food choices in a healthier direction--with impressive results. Tactics as simple as making healthy foods more visible, more convenient, and more appealing succeeded. For example:
Marketers have been using "behavioral economics" for decades to drive consumption of their nutrient-poor, factory-rendered specimens. Why not use the same tricks on YOURSELF to promote healthier choices? And why stop at the school cafeteria? These tricks work at home, too.
Try to see your refrigerator and cupboards like a marketer would: How would you arrange the "goods" to promote "sales" of the products you'd most like to move? Some suggestions:
It turns out that small changes like these can actually promote substantial shifts in our choices. Stop letting food marketers determine how healthy your diet is. Instead, put their tricks to work for you and your family!
For more on putting "behavioral economics" to work for you, check out Brian Wansinck's strategy-packed (and highly-entertaining) book, Mindless Eating.
Guest Blogger and Fitness Enthusiast