Member Retention Mistake #9: Group Neglect

Group exercise has an incredible impact on loyalty, attendance and referrals. Just take a look at these statistics: 

Yet new members are 87% less likely to try group exercise. No matter how enthusiastic your instructors or how wide your class offerings are, the biggest challenge is just getting members through the door of your group-x room. And that's a problem for member retention.

How can you get more members (especially new members) to take group classes? For five key tips, download our free e-book, “The 10 Worst Mistakes Made by Gyms & Fitness Centers,” and flip to page 39.

NOTE: For list of research references, please download the full version of the e-book.

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Want to learn about fitness facility management? Find out why member retention is important and how to avoid lackluster workouts for your members.