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Why Forward-Thinking Clubs Are Reinventing Their Cardio Floors

Learn how Chelsea Piers Fitness Flatiron in NYC is proving that cardio innovation can be a brand statement, a member magnet, and a driver of long-term loyalty.

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Empowering Health Through Legislation

We believe fitness should be both more affordable and accessible to everyone. Learn about Federal efforts in this area from Life Fitness / Hammer Strength's Andrew Mahadevan.

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Wellness Center Trends

Navigating today’s fitness landscape means understanding the nuances of every market - and Wellness Centers are evolving rapidly. Learn more from Mark Kovacs of the Kovacs Institute.

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Interview with Luke Carlson

Learn more about Evidence-Based Exercise in our interview with Discover Strength CEO, Luke Carlson.

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Sustainability Fitness Trends & Insights

Explore the top sustainability trends reshaping how facilities operate—and what it means for long-term value and member loyalty.

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Get to know the Hammer Strength Adjustable Decline Bench

Learn how the Hammer Strength Adjustable Decline Bench can help athletes eliminate the need for makeshift adjustments and create greater control over their training.

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The Rise of Strength Training

2025 has been dubbed the "year of Strength Training". Learn how to engage your members in a well-rounded workout routine, whether they are in their 20s or 70s.

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The Power of Ground-Based Training

Ground-based training is crucial for athletes because it allows them to perform movements that closely resemble those they encounter in their sports.

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Why the Hammer Strength Super Fly is a Must-Have for Performance Facilities

Unlike pec fly machines or free weights, our Super Fly elevates upper-body training with advanced design, flat-to-decline adjustability, and a smooth movement pattern.

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Most Recent Posts

Why Forward-Thinking Clubs Are Reinventing Their Cardio Floors

Empowering Health Through Legislation

Wellness Center Trends

Interview with Luke Carlson

Sustainability Fitness Trends & Insights

Get to know the Hammer Strength Adjustable Decline Bench

The Rise of Strength Training

The Power of Ground-Based Training

Why the Hammer Strength Super Fly is a Must-Have for Performance Facilities

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