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If you're a gym owner, manage a fitness facility, or are just interested in the business side of the industry, the Cybex Digital Marketing Suite is a great place for you to visit and utilize as a resource when marketing your business to current and potential clients. Featuring social media templates, customizable posts, images, video, and blog posts, the Digital Marketing Suite is a one-stop shop for all of your online needs.
The Web Content eBook provides nine great tips on creating content that will engage your community, attract new clients and help you to create a buzz about your facility. In addition to these tips, the eBook also highlights four important reasons why a great website is essential to the success of your business.
When a potential customer searches for a gym on the web, you want to be sure that your gym pops up on pg. 1 of the results. How is this done? Through Search Engine Optimization (SEO), the process of affecting the visibility of a website in a search engine’s results. We’ll get into the details of this later.
Having quality, targeted content will not only improve your performance in terms of SEO, but will more clearly communicate your brand, culture and values to potential customers, so they can decide more quickly if your organization is for them. Having a clear brand proposition helps “pre-qualify” leads so that you end up courting only the ones who are the best fit for your business, and not wasting your time with the ones that aren’t.
Your website is a platform to get your point of view and approach to the gym experience out there. Showcase your originality and convey what is special about your brand through your site.
Prove to your visitors that you are professional, qualified and engaged with your customer base. Convey a sense of community and allegiance among your customers that rallies around your brand and expertise.
For more information on social media for fitness facilities, head over to the Digital Marketing Suite and download your copy of the Web Content Marketing Guide. While you're there, check out the other eBooks and great content available for free.