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Strength Training Equipment

Design a strength training space with premium equipment from Life Fitness and Hammer Strength that keeps members engaged and your facility running smoothly . From precision-engineered selectorized and plate loaded machines to robust racks, rigs, benches, and storage, create a weight room that delivers unmatched durability, performance, and versatility.
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Explore Strength Equipment by Category

Selectorized Strength Training Machines
Plate Loaded Machines
Racks, Rigs, & Platforms
Cables & Functional Strength Training
Benches
Storage Racks

Life Fitness Strength

Life Fitness commercial strength training equipment combine sleek design with biomechanical precision. From selectorized machines to glute machines and cable machines, our modern gym equipment supports all types of strength training—driving results, wellness, and creating healthier lives. 

Hammer Strength Equipment

Simple in form and function, Hammer Strength equipment is built for performance and trusted by elite athletes. Our precision-engineered plate loaded machines, including the Hammer Strength Chest Press, Hip Abductor, and Belt Squat, deliver low impact strength training with unmatched durability, made for serious commercial weight rooms. Every piece is engineered for purity of motion, longevity, and to move with the raw strength of real athletes.

Featured Strength Equipment

Dual Adjustable Pulley
PWR Play
Universal Cable
SYNRGY
Plate Loaded Super Squat Press
Plate Loaded Pendulum-X Squat
Plate Loaded Super Fly
Plate Loaded Glute Drive
Plate Loaded Hack Squat
Insignia Series Arc Leg Press

Simple. Powerful. Proven. Hammer Strength Plate Loaded

Hammer Strength plate loaded machines deliver raw, powerful training. Designed for performance and intensity, they replicate free-weight strength training with the safety of gym machines—ideal for serious lifters and modern gym weight rooms. 

Explore the Full Lineup

Multi-Dimensional Strength Cable Machines & Functional Strength Trainers

Life Fitness cable machines and functional trainers support a wide range of strength training exercises—from low-impact workouts to full-body functional training. These versatile workout machines fit seamlessly into modern gym floor plans, promoting strength, mobility, and mental wellness. 

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Which Selectorized Strength Series is Right for You?

Insignia Series
Axiom Series
Hammer Strength Select
Hammer Strength Motion Technology Selectorised (MTS)

FAQs

What types of strength training equipment do I need for a commercial gym? Commercial gyms benefit from a mix of selectorized machines, plate-loaded equipment, racks, rigs, benches, cable machines, and functional trainers to accommodate all fitness levels and training styles. 
What is functional strength training and why is it important? Functional strength training mimics real-life movement patterns to improve mobility, stability, and performance. It's essential for member retention and overall wellness—including mental health benefits. 
What’s the difference between selectorized and plate-loaded machines? Selectorized machines use weight stacks and pins for easy adjustments, ideal for beginners. Plate-loaded machines offer free-weight-style resistance, often preferred for advanced training and athletic performance.
How can I create a safe and effective weight room layout? A modern gym floor plan should prioritize traffic flow, equipment spacing, clear sightlines, and accessibility. Combine different strength zones—like functional training, plate-loaded, and cable systems—for a complete experience. 
I believe that for a professional to master their craft, they need exceptional tools. They need Hammer Strength.
Luke Carlson, CEO Discover Strength

Strength Success Stories

01 /08

Royal Caribbean Icon of the Seas

View Success Story

Chelsea Piers Fitness

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Samford University

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Ironberg

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Real Club de Polo de Barcelona

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Foxhills Country Club

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Ben's Gym Ibiza

View Success Story

Imperium

View Success Story

Explore Strength Equipment for your Home

G2 Home Gym
G4 Home Gym
G7 Home Gym

Strength Resources & Guides

Blog How Hotel Fitness Centers Can Help Travelers Stay Consistent with Strength Training

Discover Strength CEO Luke Carlson travels nearly every week—and never misses a workout. See how dependable treadmills, strength equipment, and smart gym design keep him marathon-ready on the road.

Blog Strength Training for Women The "lift heavy or it doesn't count" debate is misleading your female clients. Discover what the research actually says about load, reps, and effort — and what it means for real, lasting results.
Blog How to Build Strength Facilities That Serve Every Member Level Understand how age and stage in the lifting journey influence the amenities and services that facility operators should provide for their customers.
Blog Coach's Corner - Luke Carlson Learn more about Evidence-Based Exercise in our interview with Discover Strength CEO, Luke Carlson.
Press Release HFA 2026 - Integrated Solutions Showcases Life Fitness / Hammer Strength, the global leader in commercial fitness equipment, will exhibit its latest strength and cardio innovations, integrated solutions, and connected experiences at HFA 2026, March 17–18 at the San Diego Convention Center in Booth 2917. Get a sneak peek at the new cardio line AtmosTM. 
Blog The Most Important Lift Isn’t for Sport — It’s for Longevity Discover how Luke Carlson challenges the long-held belief that plate loaded strength is only for athletes, revealing how Hammer Strength machines may be among the most powerful tools for healthy aging.
Blog How Hospitality and Multi-Unit Housing Can Do More With Less Space Strength is redefining fitness spaces. Discover compact, versatile solutions that elevate hotels & multi-unit housing gyms.
Blog The New Standard for Strength Training Facilities Inclusive strength spaces are the new ROI driver. Discover how inclusive design helps facilities attract, retain, and empower every member.
Blog How Strength Coaches Are Driving the Next Era of Performance Innovation From field to facility, coaches are fueling a new model of performance innovation. Here’s how to turn it into your facility’s edge.
Blog Strategic Value of Functional Trainers Maximize ROI per square foot. See how functional trainers and modular cable systems boost versatility, flow, and member engagement.
Blog What to Consider When Designing a Plate Loaded Circuit Plate loaded circuit design tips for facilities: boost flow, efficiency, strength training results, and member engagement.
Blog Women Want Strength, Not Pink Dumbbells Stop selling stereotypes. Women want strength, not pink dumbbells. Here’s how facilities can market authentically to female lifters.
Blog Power Training for Aging Populations Discover why power training helps seniors maintain balance, prevent falls, and stay independent—without risky sprinting or jumps
Blog From Dead Zones to Destination Spaces Discover how gyms transform dead zones into experiential fitness hubs with social, recovery, and community spaces that boost retention.
Blog Why Every Gym Needs a Glute Zone Expert tips for creating a glute training zone that drives results. From squat racks to hip thrust machines - design equipment layouts that work.

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