Why the World’s Best Indoor Cycling Isn’t Just About the Bike

Walk into a packed ICG® indoor cycling class and you’ll notice something unusual. A beginner who’s never clipped in before is riding next to an elite triathlete and both look equally in their zone, equally challenged, equally connected to the ride. 

This isn’t a coincidence. It’s the result of a deliberate programming philosophy that blends science, personalization, and emotional engagement to make every rider feel like they belong. 

We sat down with Sebastian Pfund, ICG Community Manager to unpack how ICG builds classes that keep riders coming back and how facilities can use these principles to strengthen both community and ROI. 

What follows are eight core principles that Pfund highlight as central to ICG’s approach, from programming foundations and inclusivity to maximizing ROI and future trends. Think of them as the building blocks behind why ICG experiences resonate with riders and deliver results for operators. 

1. The Three Pillars of ICG Programming 

Science-based structure. Every ICG ride starts with clear training goals whether it’s improving endurance, building power, or active recovery. Structured programming ensures members see progress, not just sweat. 

Personalization through Coach by Color®. ICG’s signature threshold-based color zones let every rider train at the right intensity for their own fitness level without judgment. Beginners and seasoned pros can ride together, each working in their optimal zone. 

Emotional engagement. Music, storytelling, and lighting turn the room into an immersive experience. “We start together, we end together” isn’t just a saying, it’s how riders leave feeling like part of something bigger. 

2. Why Inclusivity Drives Retention 

Many facilities struggle to run a single class that challenges competitive riders while making newcomers feel welcome. Coach by Color solves this by removing intimidation: every rider sees their zone; every rider succeeds on their own terms. 

“Personalization removes the guesswork,” says Mr. Pfund. “The elite rider can chase performance, while the beginner can build confidence. And they both finish with the same sense of accomplishment.” 

3. The Data + Storytelling Equation 

Data alone isn’t enough to motivate most members. On the flip side, pure entertainment without structure rarely delivers results. ICG Connect bridges the gap by displaying live color zones, gamifying effort, and integrating with third-party apps so riders can track progress beyond the studio. 

The result? Members leave with both a story and a stat: a performance they can share and a number they can beat next time. 

4. Programming for Every Facility Type 

• Boutique studios: lean into immersive lighting, creative themes, and tight-knit communities. 
• Big-box gyms: benefit from plug-and-play programming that scales without sacrificing quality. 
• Hospitality & multi-unit housing: need inclusive programming that works for all ages and abilities. 

“ICG’s modular design means you can run a high-energy ‘party ride’ in the morning and a power-focused performance session in the evening using the same equipment,” says Pfund. 

5. Common Mistakes That Kill Engagement 

• Running classes without clear structure or measurable outcomes. 
• Underutilizing advanced bike features (like buying a Ferrari and never taking it out of first gear”). 
• Skimping on instructor education and ongoing training. Mr. Pfund emphasizes that the instructor is the linchpin: “Even with the best tech, it’s the human at the front of the room who makes members want to return.” 

6. Trends Shaping the Future 

• Boutique immersion is expanding beyond big cities into Europe and global markets. 
• Hybrid programming keeps studios active outside peak times through virtual content. 
• Connected ecosystems let members track data across all workouts, not just cycling. 

7. Maximizing Space & ROI 

Empty cycling rooms are a missed revenue opportunity. With the ICG Virtual App, you can offer on-demand rides all day, letting your members train on their schedule and keeping the space profitable. 

8. Events as Community Builders 

From local challenges to large-scale ride festivals, cycling events extend the brand experience beyond the four walls of the gym. In Germany, ICG events draw hundreds of riders; a model Mr. Pfund believes can scale in other markets. 

The Takeaway for Operators 

Indoor cycling’s staying power comes from more than a great bike. It’s the fusion of smart programming, personalization, and emotional connection that keeps members loyal and turns a cycling studio into a community hub. 

“Give people a goal, give them a way to succeed, and give them a reason to come back,” says Mr. Pfund. “That’s when you’ve built something lasting.”