Cybex Installs at Urbanfitness Sugar House as New London Gym Concept Launches Its First Site
Cybex International UK, a leading supplier of premium commercial fitness equipment, has partnered with new Central London gym concept URBANFITNESS to install more than 80 pieces of strength and cardio equipment at its first site in Aldgate.
The facility, which opened earlier this month, has been designed to offer a new take on the gym experience; members have access to premium fitness equipment, evidence-based fitness programmes and group exercise classes for all levels as well as ongoing education for just £29.99 per month and based on a rolling monthly agreement.
The gym’s extensive range of cardio equipment includes treadmills from Cybex’s premium 790 series, 770 series Arc Trainers and bikes as well as the new SPARC, which launched in the UK this month.
Based on Cybex’s revolutionary Arc Trainer and its patented Arc motion of movement, the SPARC is a self-powered resisted cardio machine designed for HIIT or circuit workouts; its simple adjustment and user features are matched with a biomechanical design that means the SPARC is gentler on joints, encouraging users to work harder by minimising their perceived exertion.
In addition, the gym has a large dedicated strength training area; equipped with 12 pieces from Cybex’s Eagle NX and Prestige VRS selectorised lines, Big Iron half racks, bespoke Jungle Gym and Bravo Functional Trainers. A range of free weight and plate loaded equipment was also installed.
Customised frame and upholstery colours were chosen in line with the gym’s branding; a service made possible to all Cybex clients as a result of the manufacturer’s build-to-order policy.
The gym also houses Wattbikes, WaterRowers™, a dedicated indoor ‘Peloton’ cycling studio equipped with Keiser M3 Spin Bikes, an extensive range of functional training equipment and a group exercise studio.
Commenting on the launch of the new gym and the decision to choose Cybex, Jonathan Williams, Co-founder of URBANFITNESS London said: “At URBANFITNESS, we aim to offer our members the absolute best across every aspect of our facility in order to create an inspiring environment that helps every single one achieve their long term active, lifestyle goals; that makes Cybex the perfect fit for us.
“The equipment is not only of excellent quality but the level of detail that goes into its design ensures each piece is built for optimum performance and functionality, making it very user-friendly and capable of delivering great results – and the feedback from members so far has been fantastic. It is, in our opinion, simply the best in class fitness equipment.
“We are focused on building the URBANFITNESS London brand and with plans to roll out multiple sites across the capital, the relationship with our key suppliers becomes paramount and we view Cybex as an important and valued partner in this process.”
Rob Thurston, commercial director for Cybex UK, added: “URBANFITNESS Sugar House’s extensive range of equipment, Central London location and competitive pricing model makes it a unique offering for members and one that is already providing hugely popular; It’s a fantastic facility and one that we are very proud to partner with.”