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Learn about our brands:
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Explore the full Equipment Catalog

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Life Fitness / Hammer Strength Blog

We believe in inspiring the world to work out—and that starts with empowering the people behind the spaces where fitness happens.

Here, we explore the future of fitness together, from shifting member expectations to breakthrough facility strategies, offering insights to help move your business and community forward.
Showing 197 results

Most Recent Posts

Blog

Jim Pisani on the Future of Life Fitness & Hammer Strength

Life Fitness / Hammer Strength CEO Jim Pisani sat down with us at FIBO to talk brand strategy, the longevity trend reshaping fitness, and why people always come before products.

Learn more +
Blog

On-Demand Fitness Content as an Operator Retention Tool

Your cardio floor is competing with your members' living rooms. See how Life Fitness On Demand+ turns 500+ free on-demand workouts into a proven, measurable gym member retention strategy.

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Blog

How Hotel Fitness Centers Can Help Travelers Stay Consistent with Strength Training

Discover Strength CEO Luke Carlson travels nearly every week—and never misses a workout. See how dependable treadmills, strength equipment, and smart gym design keep him marathon-ready on the road.

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Blog

The Future of Fitness Is Personal

CEO Jim Pisani breaks down longevity, AI, and community as the four forces redefining fitness's next decade, in Athletech News' Gym of the Future series.

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Blog

Gold’s Gym Beverly Center: Redefining the Modern Member Experience

When Gold’s Gym SoCal set out to open its new Beverly Center flagship in Los Angeles, the goal was to honor the Gold’s Gym legacy while reimagining what the modern fitness experience could be.

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Blog

Fitness Forward: Engineering Smarter, More Inclusive Solutions at Scale

From predictive AI to product design that meets users where they are, learn what Chief Product Officer, Dan Wille, says about where the industry is heading and what operators should keep an eye on.

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Blog

Digital with Purpose: Why Strength Training Demands Smarter Integration

From metrics that matter to operational insights that scale, digital is finally catching up to performance. Learn how Strength Training demands smarter integration.

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Blog

Strength Training for Women

The "lift heavy or it doesn't count" debate is misleading your female clients. Discover what the research actually says about load, reps, and effort — and what it means for real, lasting results.

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Blog

What Data Points Matter to a Facility Manager

Learn what five key data domains are shaping how leading facilities operate and what you can do as a facility manager to utilize your data.

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