Anytime Fitness Partner Hub
Welcome to your central hub for all things Life Fitness and Hammer Strength, created exclusively for the Anytime Fitness network. As your trusted equipment partner, we’re here to support your goals with AF-approved solutions, tools, and information that fuel smarter decisions and long-term growth. Whether you're expanding, upgrading, or just getting started, everything you need is right here. Let’s move forward, together.
Shaping Fitness Together Since 2002
Through our global footprint, Life Fitness / Hammer Strength has proudly partnered with Anytime Fitness at every stage of its journey to becoming the world’s most convenient fitness option. Since 2002, we’ve co-created customized workout experiences using our two world-leading brands, Life Fitness and Hammer Strength, now featured in franchise locations across the globe.
Together, we’ve supported Anytime Fitness in growing to over 5,200+ locations across all seven continents. And we’re just getting started. As a trusted partner, we’re energized by what’s ahead, working side by side to empower exercisers and deliver innovative, world-class fitness experiences.
What Sets Us Apart
Our Journey Together
What started as a single club in Minnesota has evolved into a global partnership dedicated to inspiring healthier lives. From one small-town club to a worldwide network of thousands, this collaboration reflects what’s possible when shared purpose meets lasting performance—growing stronger together, one club, one continent, and one member at a time.
Equipment for Every Member
CARDIO
We set the standard in cardio durability for decades. Provide your exercisers with the best cardio machines that perform day after day, use after use. Our equipment seamlessly blends movement and real-time feedback, making every workout both immersive and insightful.
Explore Cardio
STRENGTH
Design a strength training space with premium equipment from Life Fitness and Hammer Strength that keeps members engaged and your facility running smoothly . From precision-engineered selectorized and plate loaded machines to robust racks, rigs, benches, and storage, create a weight room that delivers unmatched durability, performance, and versatility.
Explore Strength: Plate-Loaded
Explore Strength: Selectorized
Explore Strength: Racks
ACCESSORIES
From dumbbell sets to mobility training tools, Life Fitness / Hammer Strength offers the accessories you need to enhance your facility.
Buy Accessories online for quick and easy ordering!
Use Invite Code: RUNNING-MAN to unlock exclusive Anytime Fitness pricing.
Explore Accessories
Digital Solutions
Life Fitness and Hammer Strength equipment includes complimentary digital solutions to help you maximize equipment lifespan, personalize interface screens, make data-driven decisions, and seamlessly connect your entire operation to unlock the full potential of your investment.
Global Service Network & Commitments
Life Fitness / Hammer Strength Technicians
3rd-Party Service Providers
First-Time-Fix Rate
Average Resolution Time
CONTACT SERVICE SUPPORT
Explore the Life Fitness Service Hub, your go-to resource for servicing your equipment. Whether you need to diagnose an issue or request professional support, we've got everything you need in one place.
Please note that you will be connected with your respective regional support team to assist you when requesting help.
Resources & Guides
Explore Anytime Fitness Success Stories
01 /05Schedule a Consultation with a Life Fitness Representative.
Step One
Specify and select your need below.
Step Two
Fill out the form with the required information.