Discover how Dr. Mark Kovacs is helping fitness operators rethink facility design, training, and recovery to support lifelong movement and functional wellness. Read now to future-proof your space and meet the evolving needs of modern members.
Inspiring
The World To Work Out
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NEW PRODUCTS
Plate Loaded
Plate Loaded Super Fly
See how the Plate Loaded Super Fly is designed to offer both flat and decline fly positions to target the chest from multiple angles for maximum muscle engagement.
Plate Loaded
Plate Loaded Super Squat Press
Unlock sport-ready power with the Plate Loaded Super Squat Press—an elite squat press machine for super squats workouts. Learn how to elevate your gym today.
Customer Success Stories
01 /12BRANDS THAT CHOOSE LIFE FITNESS
Why Leading Facilities Choose Life Fitness & Hammer Strength Over Piecemeal Suppliers
Reduce complexity. Elevate consistency. Maximize impact. One Partner. Every Need.
Managing multiple vendors might seem flexible, but the hidden costs-time-consuming coordination, inconsistent aesthetics, and disjointed service-can erode your efficiency and your brand experience. That’s why more leading fitness, hospitality, and recreation operators are turning to Life Fitness / Hammer Strength as their single-source partner.
| Key Criteria | Life Fitness / Hammer Strength (1-Stop Shop) | Piecemeal Vendors |
| Product Breadth | ✔️ Cardio, strength, functional, accessories, recovery—all in one place | ⚠️ Requires multiple vendors to fill key categories |
| Visual Cohesion | ✔️ Unified design, branding, and color options across zones | ⚠️ Inconsistent look and feel |
| Procurement Simplicity | ✔️ One PO, one contract, one partner | ⚠️ Multiple negotiations, POs, and billing cycles |
| Facility Design Support | ✔️ On-staff experts + 3D planning tools | ⚠️ DIY or outsourced at extra cost |
Delivery & Install Coordination | ✔️ Managed logistics, install, and timelines | ⚠️ Risk of delays and coordination issues |
Training & Programming | ✔️ Integrated digital workout solutions | ⚠️ Varies widely or not offered |
Service & Warranty | ✔️ Centralized service and parts support | ⚠️ Fragmented and harder to manage |
Digital Integration | ✔️ Interconnected ecosystem across cardio + strength | ⚠️ Minimal to no tech integration |
Brand Trust | ✔️ Preferred partner to global fitness, hospitality, and rec brands | ⚠️ Lower visibility, less trust |
Strategic Partnership | ✔️ Long-term support beyond the sale | ⚠️ Transactional or short-term focus |
Your time, budget, and member experience matter. Don’t settle for fragmented solutions.
Simplify your facility. Partner with the global leader in fitness solutions. Contact us to plan your unified, high-performance space.
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