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Life Fitness Core Values

Life Fitness is dedicated to delivering world-class exercise experiences to fitness professionals and exercisers worldwide. Our core values guide our interactions with customers and exercisers.
Play as one team icon white copy

This is not a spectator sport - we win and lose together

Play as One Team

We care about each other and our customers. We pick each other up when we fall.

We believe that a safe, happy and healthy workplace fuels our success and performance.

We love what we do and care deeply about doing great work for our customers. We work collaboratively to achieve shared goals, while respecting each other’s different experiences.

We believe that our culture is special, and we unapologetically protect it.

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We expect accountability

Get Things Done

We deliver.

We take on tough challenges and we meet our commitments to each other and our customers. We focus on the right things and make smart decisions to best use resources.

We are relentless in our pursuit of operational excellence, and we hold ourselves and each other  to the highest standards. We believe in a culture of candid feedback.

We are self-disciplined. We work “above the line” without excuses and do what we say we will do.

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We are ready to solve tomorrow’s challenges

Drive Innovation

We create the best products, services and experiences for our customers.

Innovation is everyone’s responsibility. We are empowered to be curious, courageous and question the status quo.

Listening inspires innovation. We co-create with our customers to understand their challenges and their opportunities. We learn directly from exercisers around the world. Their voices fuel our ideas.

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We have the strength, stamina and speed to win

Outperform the Competition

We define the industry standard.

We outthink and outpace the competition. We move fast without compromising quality, safety or integrity.

We balance both the core business and adjacencies, adjusting our speed to win in every segment in which we compete.

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We value agility

Embrace Change

We are ready to adapt.

Words like shift, adjust, pilot, simplify and improve are positive descriptors in our organization. Continuous improvement is part of everyone’s job description.

We take initiative in finding the right alternatives or new solutions to meet changing business needs. We rely on our flexibility to better serve our customers and lead the industry.