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Life Fitness / Hammer Strength Blog

We believe in inspiring the world to work out—and that starts with empowering the people behind the spaces where fitness happens.

Here, we explore the future of fitness together, from shifting member expectations to breakthrough facility strategies, offering insights to help move your business and community forward.
Showing 107 results

Most Recent Posts

Blog

Immersive Fitness Experiences

Discover how operators can create meaningful fitness experiences by balancing data, connected technology, environment, and human coaching—featuring insights from Luke Carlson.

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Blog

The Multi-Unit Housing Advantage

Learn how multi-unit housing operators stand out from the competition by creating accessible, efficient, and effective fitness spaces for their members.

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Blog

Why Forward-Thinking Clubs Are Reinventing Their Cardio Floors

Learn how Chelsea Piers Fitness Flatiron in NYC is proving that cardio innovation can be a brand statement, a member magnet, and a driver of long-term loyalty.

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Blog

Why the Future of Fitness Belongs to the Long View

Learn from Jim Pasani, the CEO of Life Fitness / Hammer Strength, about pursuing experience and performance while balancing partnership and leadership. 

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Blog

Empowering Health Through Legislation

We believe fitness should be both more affordable and accessible to everyone. Learn about Federal efforts in this area from Life Fitness / Hammer Strength's Andrew Mahadevan.

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Blog

Wellness Center Trends

Navigating today’s fitness landscape means understanding the nuances of every market - and Wellness Centers are evolving rapidly. Learn more from Mark Kovacs of the Kovacs Institute.

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Blog

Sustainability Fitness Trends & Insights

Explore the top sustainability trends reshaping how facilities operate—and what it means for long-term value and member loyalty.

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Blog

Interview with Luke Carlson

Learn more about Evidence-Based Exercise in our interview with Discover Strength CEO, Luke Carlson.

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Blog

Fitness Fads vs. Real Results

Learn how to filter through potential trends to invest in the real results and not the fitness fads. 

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