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Life Fitness / Hammer Strength Blog

We believe in inspiring the world to work out—and that starts with empowering the people behind the spaces where fitness happens.

Here, we explore the future of fitness together, from shifting member expectations to breakthrough facility strategies, offering insights to help move your business and community forward.

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Most Recent Posts

Driving the Next Era of Fitness

Discover the new digital transformation in fitness as Andrew Warburton, CIO of Life Fitness, shares his expertise on the transition in technology, data insights and analytics, and the use of Artificial Intelligence.

Beyond Cardio

Indoor cycling has evolved from cardio to cornerstone—driving retention, revenue, and community as the anchor of group training spaces.

Inclusive by Design

Inclusive strength spaces are the new ROI driver. Discover how inclusive design helps facilities attract, retain, and empower every member.

Designing Beyond Equipment

Fitness design is evolving. Patricia Totaro reveals how intentional spaces drive retention, wellness, and long-term success.

Strategic Strength, Small Footprint

Strength is redefining fitness spaces. Discover compact, versatile solutions that elevate hotels & multi-unit housing gyms.

From Field to Facility

From field to facility, coaches are fuelling a new model of performance innovation. Here's how to turn it into your facility's edge.

AI and Coaching

AI is transforming coaching, not replacing it. Discover how Human + Machine tools elevate performance, personalisation, and your facility's impact.

From Supply Chain to Member Value

World-class operations power world-class fitness. Dave Brown shares how integrity, speed, and invisible wins drive member value globally.

The Strategic Value of Functional Trainers

Maximize ROI per square foot. See how functional trainers and modular cable systems boost versatility, flow, and member engagement.

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